Importance of product video in ecommerce

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(Free-Press-Release.com) February 7, 2012 -- An ecommerce site needs great design and content if it has to look attractive. There is another element that could add value to it and make it that much more attractive, to the point of being the catalyst to the completion of a sale. And this element is product video. Product video offers a whole new experience to shoppers, making it a major factor in pushing the visitor to a sale. In some instances, some ecommerce businesses have reported an increase of as much as 45% in their sale since adding a video to the product.
Making the product more likeable

A video is a great tool to enhance the feel of the product in the customer’s eyes. Texts and photographs add a lot of value to a product’s look and feel; but a video takes it to a higher plane altogether. A video of a product is any day likely to be more appealing and endearing than text and photos. Text detailing the product information is the first level of making the product known to the customer; the accompanying photographs may enhance its effectiveness with effects and angles, but what a video does is superior to these. It creates the nearest impression of a real product. With a video, there is very little doubt about any aspect of the product in the viewer’s mind. Making a decision about a product is a lot easier because of this proximity to the realness of the product.
A different ball game
To illustrate the simple difference between text and photos on one hand and video on the other, let us take the example of something as simple as a shopping bag. A good description of the product can be provided by well-written text, and photos can augment the good content. But a video can make the customer get the nearest feel of the actual product. Rather than show the interiors of the bag through various shots, a video can zoom the lens on that particular part, making it child’s play for the customer to understand the product and its details.

Making buying compelling
A serious e-shopper is one who makes a search of the product she is looking for and then closes on the deal if it is suitable enough. Knowing enough about the product is an important element. What if a medium that were to make this unimaginably easier were offered? Who would not find it enticing enough to buy the product? This medium is the video. This has the potential to radically hasten the buying process. In sum, the old adage, “A picture is worth a thousand words” should be paraphrased to “A video is worth a thousand photos”!


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