In Honor of Breast Cancer Awareness Month, Matcha Source is Introducing The Pink Chanoyu Matcha Box: the Perfect Starter Kit, or Thoughtful Occasion Gift for Green Tea Lovers

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In Honor of Breast Cancer Awareness Month, Matcha Source is Introducing The Pink Chanoyu Matcha Box: the Perfect Starter Kit, or Thoughtful Occasion Gift for Green Tea Lovers

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In Honor of Breast Cancer Awareness Month, Matcha Source is Introducing The Pink Chanoyu Matcha Box: the Perfect Starter Kit, or Thoughtful Occasion Gift for Green Tea Lovers

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Los Angeles, CA—October 3, 2010—Matcha green tea is taking over as the hot new beverage of choice for many people, from celebrities to your neighbor. Traditionally used in Japanese tea ceremonies for thousands of years, people throughout the world are discovering matcha tea and its unique flavor and powerful antioxidant and fat-burning properties. Matcha tea contains 10 times more antioxidants and nutritional value in it than regular green tea, and it contains catechins, a specific type of antioxidant found in very few foods.

“There are ‘matcha fans’ all over the world who talk about how much they love matcha tea and how it’s improved their health. They also share recipes and tips on how to whisk it just right,” says Alissa White, founder of Matcha Source (http://www.matchasource.com), the leading online resource for matcha green tea information, products, specialty utensils and recipes.

In addition to many disease-fighting and anti-aging benefits found in matcha green tea’s potent antioxidants, it is also known as a natural mood enhancer. Matcha tea contains L-theanine, an amino acid, known to relax the mind, which when combined with caffeine results in a “calm alertness” sustained over several hours. Part of the lore of matcha tea is that Buddhist monks used it to aid in meditation. Matcha tea is high in fiber, regulates blood sugar levels and facilitates weight loss. It is also high in chlorophyll and known for its detoxifying properties.

Unlike the traditional teas to which most Americans are accustomed, matcha green tea comes in a powdered form and is whisked with water to create a frothy beverage, and delivers a richly complex flavor. Matcha green tea is used in lattes, smoothies, baked goods and green tea ice cream. Matcha Source offers four grades of matcha tea from ceremonial to ingredient, sold in a variety of sizes and several grades, some of which are better for tea drinking and some of which are better for inclusion in smoothies, desserts and other recipes.

In honor of Breast Cancer Awareness Month, Matcha Source is introducing The Pink Chanoyu Matcha Box. This version of our popular matcha tea gift set with a pink ceramic tea bowl contains everything one needs to sift, whisk and enjoy a bowl of matcha green tea or café-style lattes at home or at work. The Pink Chanoyu Matcha Box is designed to be gift-wrapped easily or shipped easily. The five-piece set includes: a 30g tin of organic classic grade premium matcha green tea from Japan, a ceramic matcha bowl, a 100-prong bamboo whisk, a stainless steel sifter, a bamboo tea scoop, and a beautifully illustrated how-to guide. Five percent of the proceeds from the sale of this kit will be donated to City of Hope in Duarte, Ca.

“The scientific evidence in support of consuming green tea as part of an anti-cancer diet and in support of breast health is so compelling, there’s no question matcha green tea should be an everyday habit for all Americans, “ says White, who encourages people to find a style and method of preparation that suits any palette and any lifestyle. “Matcha’s powdered form makes it easy to consume as a beverage or as an ingredient. ”

The Pink Chanoyu Matcha Box can be shipped to third parties directly from website orders; it retails for $69.

For more information and free recipes, visit www.matchasource.com

Contact: Alissa White Phone: 310-845-9392 e-mail:alissa@matchasource.com

More information can be found online at http://www.matchasource.com

amino acids     anti-cancer diet     breast cancer awareness     EGCg     matcha green tea     tea gift set