In Order To Build Trust In The Marketplace, Businesses Need To Focus On Relationships Before Selling

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 27, 2011 -- FOR IMMEDIATE RELEASE

Rochester, NH – In today's increasingly skeptical and tightfisted marketplace, the old ways of selling are losing much of their effectiveness. Businesses are discovering that they need to build trust before marketing their products. Health copywriter, Sarah Clachar, owner of Healthy Marketing Ideas released an article today providing insights on how to do this.

"Your customers are inundated with ads these days. They've got their ad radars up and they're filtering sales messages right and left," says Clachar. "Before you can try to sell to them, you've got to gain their trust and attention."

According to Edelman Digital's 2010 survey on trust, less than one in three people trust marketing messages. Even more critical, the survey also noted that trusting companies factored higher into effective selling than delivering great products or services.

Clachar draws from her experience as a farmer to explain the approach you need to take. "It's old farmer lore that when you're trying to get pigs on the trailer to go to the butcher, you can't have bacon on your mind. Pigs will pick up on it."

Butchering reference aside, Clachar advises marketers take the same approach. Focus less on the sale at first and more on the acquisition of prospects.

To accomplish this, Clachar advises marketers employ three tactics

1. Start off the marketing cycle with messaging that introduces the business and acknowledges prospects' interests. Focus more on what will interest people in communicating with a business – their problems and desires – than on the specific solution the business offers. A free report offer, for example, with a series of autoresponders is a great place to start this conversation and build rapport.

2. Bring sincere passion to communications. Just like pigs, prospects can detect if there's no real belief in the product behind the message. Businesses need to make sure they understand their prospects' needs and really want to help them meet them. This sincere interest in problem solving always comes through in communications.
3. Reverse the risk. With tight budgets, consumers are less and less comfortable trying new solutions. By providing a strong guarantee with each sales offer, businesses can remove the risk associated with trying something new. Essentially, they can allow people to verify for themselves the benefits of using the product or service.

"I've used these tactics with my clients – both B2B and B2C. These tactics have increased one of my B2B clients' leads by 20% and helped with conversion as well. When it comes to consumer businesses, relationship marketing helped one of my client's triple their sales of a specific product."

For more information on how to put these tactics to work – with the added interest of some pig farming insights – please visit http://blog.healthymarketingideas.com/2011/10/building-trust-in-marketing-by-watching-your-bacon-breath/

About Healthy Marketing Ideas

Healthy Marketing Ideas http://www.healthymarkeitngideas.com provides copywriting and marketing strategy to help natural health businesses grow. Owner Sarah Clachar, author of "Writing Irresistible Copy For Nutritional Supplements" edited by Bob Bly, has crafted marketing messages for B2B and B2C natural health businesses, both online and offline. For more information about her services and to receive a free report, "5 Internet Marketing Mistakes And How To Fix Them For Online Success" please visit http://www.healthymarketingideas.com or contact Ms. Clachar at sarah @ healthymarketingideas.com

build trust with consumers     building trust     distrustful marketplace     Natural Health Copywriter     Natural health marketing     relationship marketing     Sarah Clachar