Increase Your Website's Credibility and Conversion Rate with GamaSec Vulnerabilities Scan Seal

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 15, 2009 -- Make your website more credible and increase your conversion rate and sales by using GamaSec security seals. See the proven benefits of business, privacy and security seals on your site when your profits are increased by up to 15% or more!

According to the Gartner Group, “97% of the over 300 web sites audited were found vulnerable to web application attack,” and “75% of the cyber attacks today are at the application level.”

Everyday there are thousands of new internet users online. Despite the fact that more people all the time are making purchases on the internet, there are a great deal of consumers who remain uneasy about the process and because of that are timid about the internet. Consumers are becoming more and more smarter, more savvy and more guarded about what can put them at risk. Online customers need to be confident that their personal information is safe and that their privacy will be upheld at all times.

Increasingly, it's the responsibility of online merchants to provide their customers with a secure place to make purchases. Web sites that are respectable and trustworthy will not only offer consumers fantastic services and merchandise, but also build the trust they have got in the online purchasing process itself. By implementing a trust seal on their websites, e-business owners will improve website credibility and increase customer trust. Trust marks and seals have the ability to boost sales and conversion rates by a large margin--sometimes 15 percent or more.

As an internet merchant, an important asset for you is the credibility and trust your website conveys to prospective customers. It may seem like a minor thing, but if visitors trust you and your site, they'll more likely buy something, and the more credibility you have, the higher your conversion rate will be. The bottom line is, site integrity pays off. It's a fact that displaying trust seals on a website and providing third party verification of your site's credibility translates to sales.
When you consider that recent studies of the past few years suggest that 84% of polled Internet shoppers don’t think that online retailers are putting enough effort into protecting customers (Forrester Research, Inc),
75% of customers left sites because they didn’t feel safe (Internet Retailer),

90% would have completed sales if they saw security logos on the website (Internet Retailer)

70% of online shoppers will not purchase from websites without viewing security seals or logos, the importance of website security should be glaringly obvious

But it’s not just a matter of simply protecting the data that your online business collects. It’s also about making your customers feel like they’re having a safe shopping experience and convincing them that you’re doing all that you can to protect them

For small and medium ecommerce businesses with less brand awareness, the level of consumer security concern is naturally higher, the range of conversion improvement achieved