Independent Digital Out Of Home Specialists Imperative Group Extends Services to North America

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 12, 2009 -- London, UK, 14th October 2009 -- Imperative Group (Imperative), a European independent digital out of home network development & communications agency, today announces the extension of its services to North America.

Across Europe, Imperative provides a range of services to help retailers, landlords, media and technical businesses connect, develop, innovate and communicate their digital retail & out of home media projects in order to deliver end user value and competitive advantage.

Imperative’s network development services currently include business case development, proof of concept studies, new product development, project and insight management. Communication services include the creation and delivery of bespoke marketing & business development strategies, public relations and Orientation, Strategy & Development (OSD) workshops.

The appointment of highly experienced North American practitioners Bill Collins, Laura Davis-Taylor and Michael Mascioni to Imperative’s existing team of ten UK and European associates will enable the business to extend its portfolio of skills, talent and resource to any customer in any vertical whether they are European with interests in North America or vice-versa.

“It is the right time to widen our reach and associate ourselves with likeminded and experienced people wherever they maybe. Our clients, who amongst others include Scala, Premier Retail Networks, BTiNet, Sony Professional Solutions Europe and POPAI are international organizations which reflects a market that is increasingly internationalizing in its ambition and capability. Our response in offering this genuinely independent international service will enable us to help our customers achieve more in more places through a single management point” said Chris Heap, Managing Director, Imperative Group.

Imperative’s North American associates will be working with Imperative across the region and as required with the European development and delivery team for international customers. They include:

Bill Collins, who will be providing custom audience research and B2B ‘go-to-market’ experience.

Laura Davis-Taylor, who will be providing in-store digital media strategy, customer experience design and media integration experience.

Michael Mascioni, who will be providing analysis, insight and strategies relating to the successful identification, use and deployment of cutting edge digital media, including gestural signage, interactive media and augmented reality.

“Imperative’s impressive team of associates offers clients the full range of independent services and capabilities required to plan, develop, operate and enhance their digital out of home networks” said Bill Collins. He continued, “Because of the talent this group brings to the table, clients gain an ability to move quickly without having to hire as many full-time staff or deal with multiple layers of vendors to plan, launch and maintain the excellence of their networks.”

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