INDULGE NEW YORK® A DIVISION OF NATIONAL BENEFIT BUILDERS, INC. LAUNCHES - “THE CLASSIEST CARD IN TOWN.”

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 8, 2011 -- Indulge New York®, New York’s hottest, new “feel-good” company, announces the expansion of its world-class boutique hotel and specialty shop concierge service with the launch of its Indulge New York® card, a new personal luxury concierge discount card, “the classiest card in town.”

Founded in 2010 in partnership with National Benefit Builders, Inc. (NBBI), a world-class leader in the discount benefit market and rated A+ by the Better Business Bureau, Indulge New York® immediately made its mark as the hottest New York concierge program. Indulge New York® accomplished this with service and staff that are truly world class. Indulge New York® “Decadence Specialists” are highly trained in the fine art of working with boutique hotels and specialty shops to create customized amenities—“treats”—for their guests and customers. These treats include tempting discounts at day spas, patissieries, chocolatiers, cigar bars, exclusive wine and cheese tastings/pairings, and much, much more. Exclusive “pick me ups” offered by Indulge New York® enable guests and customers to enjoy as never before in many of the finer things available in New York City—and take a truly indulgent bite out of the Big Apple, the most exciting metropolis in the world, .

The new Indulge New York® personal luxury concierge discount card presents a win-win opportunity for businesses and the customers they serve. It offers businesses a popular way to showcase new or unique products and services, and it rewards customers for their loyalty with exclusive card-only discounts.

NBBI President/CEO Kevin Faherty said “We have known the founders of Indulge NY Patricia Quinn & Elizabeth Steene for many years. We are thrilled to now have them and Indulge NY under the NBBI banner. We look forward to enhancing their product and expanding the brand Nationwide”.

Elizabeth Steene National Director of Indulge NY says “ Indulge NY starts in the greatest city in the world so indulge yourself as we set our sights on every major city in the country to bring this unique opportunity to consumers and business nationally”.

Additional information can be obtained at the Indulge New York® website: www.indulgenewyork.com, or by contacting one of its Decadence Specialists at 855-692-6969. Established in 1994, NBBi is an industry leader in marketing and distributing discount networks throughout the United States. To date NBBi has saved its discount drug card product users more than $100 million. For more information about NBBi and its operations nationwide, visit www.nbbidirect.com.

CONTACT
Michael Attardo
NBBi
25 Hanover Road, Ste B-150
Florham Park, NJ 07932
888.557.8899 x 115
mattardo@nbbicard.com

National Benefit Builders     NBBI