Innovative Programs for Women Entrepreneurs and Business Owners

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 17, 2010 --

Kathy McShane, a successful New Canaan business woman and entrepreneur, who founded Kendrew Group, Ltd., an award-winning marketing and brand development agency, announces the line up of progams for Ladies Who Launch (LWL) of Southwestern, CT. McShane commented. “I am committed to giving women the resources they need to start and expand their business,” McShane said. “Today, our statistics show that women are starting businesses three times as quickly as men and are as competitive and eager to succeed as their male counterparts. I believe that it will be women business owners who get us out of the economic state that we are in.

“I have a ‘fast-track’ boot camp-style series called Fresh Entrepreneur,” said Ms. McShane. “Many women who are trying to launch their own businesses are still employed in other jobs, or juggling family with part-time or fulltime jobs. They need a way to jump-start their businesses so they can hit the ground running. I also offer a number of new programs that are educational in nature and provide women with resources to support them. For example, I am running a LinkedIn workshop and a one-on-one brainstorming workshop in January. All are designed to let women walk away with information that will help them to build their business”.
She also has a series of working luncheons called “Lunch and Learn” where experts in specific areas come in and speak. Ms. McShane also is looking at innovative ways to reach out to niche groups, like women in the military, who are often not on anyone’s radar for helping them to develop as entrepreneurs.

Ladies Who Launch was started in 2002 and is now located in more than 50 cities in the U.S. and Canada. It provides support, training, financial and creative resources, and valuable connections to aggressive, enterprising women who want to put their new-business ideas into action and become successful as soon as possible.
McShane brings 25 years of marketing and product/brand development expertise to the Ladies Who Launch organization. Under her leadership Kendrew Group was awarded the “Small Business Hero” award from WCBS News Radio 880 for workplace innovation (Kendrew Group was renowned for offering flexible work arrangements to its more than 50 employees). The company was also honored by Microsoft CEO Bill Gates who bestowed the “Small Business Award of Honor” to Kendrew Group from the National Business and Disability Council.

More than a successful entrepreneur, Ms. McShane is a committed community leader. She serves on the board of directors for the Bank of New Canaan and on the Norwalk Hospital Foundation. She is also co-chair of Norwalk Hospital’s Circle of Caring. Additionally, she created the non-profit “Exceptional Woman Series,” a program to recognize women leaders in Fairfield County. She is also an adjunct professor at New York University.
Ms Mcshane can be reached at http://ladieswholaunch.com/southwestct or at 203-652-0610.

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