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Intellectual property at the heart of the PCD 2012 Innovation Workshop !
« How effectively to draft a patent to meet your aims ? » . This crucial question, both for brands and their suppliers, will be a topical issue of the PCD 2012 Innovation Workshop.
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 27, 2011 --
Intellectual property will be addressed at the PCD 2012 Innovation Workshop from three angles:
• A patent for oneself
• A patent against others
• Is the patent technical, legal, strategic, financial?
Michel Fontaine, President of the CNE (National Packaging Council) and Christian Derambure, Derambure Conseil, Conseil en Propriété Industrielle – European Patent, Trademark & Design Attorney, will moderate this workshop on Wednesday, 8th February 2012, at 9h00, Espace Champerret, Porte de Champerret, Paris.
In first steps of this meeting which will be the occasion of intense exchanges between the experts of the field, Christian Derambure delivers his viewpoint on the major stakes related to the intellectual property:
“ While patents on innovations are now an everyday matter that is often of paramount importance, many say they are at a loss when actually confronted with the issue. Faced with a patent held by a third party, the question is how to evaluate the threat and assess feasible options. If a filing is being considered, is it useful, effective and what are the practical ways and means.
What is the goal of the patent? The purpose of a patent is legally to forbid a third party to use what has been validly patented: by filing a patent, one limits the freedom of manoeuvre of competitors. However, in certain cases, filing a patent is not so much an offensive action against competition as a defensive, tactical, speculative, protective or financial move. A patent may therefore have many different uses, which condition its format.
What should a patent disclose and, conversely, what should it not disclose? The question is subtle and may sometimes confuse the company and the inventor. A patent is neither a technical note nor a sales pitch nor the expression of an idea or a goal ; it does not set out the advantages obtained or the performances achieved. A patent is a legal text with a technical purpose and a rhetorical bent in order to withstand possible challenges from third parties, the passage of time, changes on the market and in technology.
How will the patent be considered by the patent office where it is filed ? How will it be perceived by competitors and what will their reactions be? How, in the end, will it be judged by a court in litigation on putative infringement? These are the three key issues.”
Christian Derambure,
Derambure Conseil, Conseil en Propriété Industrielle – European Patent, Trademark & Design Attorney.
PCD 2012 focused on technological innovation
In addition to the questions relating to intellectual property, the program of this 8th edition of PCD will address many other themes centered on the technological innovation in perfumes and cosmetics packaging with:
• the Innovation Workshop dedicated to “Convergence cosmetic-electronics”, will make it possible to draw up a panorama on the potential of electronics for the cosmetic. It will approach the topics: Light, Laser, Ultrasounds, Movement, energy, Communication & interactivity, Evaluation, Safety, Regulatory framework,
• the e@PCD pole, organized for the first time, will offer a platform of exchanges between the experts packaging and those of electronics, mobile telephony, toys, POS advertising. As a technological showcase, e@PCD will enable these experts to touch, use and experiment with new or emerging technologies,
• Technical presentations on the last developments and innovations in packaging for perfumes, skin and body care (face, body, hand, foot), make-up (dyed, eyes, lips, body),
• the "PCD Awards” ceremony that will single out the «Packaging innovations» and «Formulation - Packaging compatibility» for the products put on the European market between the 1st January 2011 and the 31st December 2011.
PCD 2012 will be held simultaneously with Aerosol & Dispensing Forum, on February 8 & 9, 2012, at Espace Champerret in Paris. More than 2.000 experts packaging from forty countries are expected. The exhibition will gather 120 companies representing the leading suppliers of packaging (materials, converters, decoration, dispensing, services and technologies).
www.pcd-congress.com
Contact at Oriex Communication:
Elsa Duperrier & Jonathan Ouziel : +33 1 48 91 89 89 « eduperrier@oriex.fr » - « jouziel@oriex.fr »
Media contact:
Sylviane Robinet : + 33 (0) 1 77 62 88 12
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Name: Sylviane Robinet
Company: ORIEX COMMUNICATION
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