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International Tasting Group Announces Distributor Relationship with...
International Tasting Group Announces Distributor Relationship with Diamondback Wine and Spirits, Phoenix, AZ
June 29, 2010, Centreville, VA. International Tasting Group (ITG), the U.S. importer and developer of 100% Agave Micro Tequila brands presented as TEQUILARACK™, and the broker for several other award winning Mexican spirits brands, is pleased to annou
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 29, 2010 --
MORE ABOUT TEQUILARACK™
TEQUILARACK™ is a system that allows consumers to taste, compare and enjoy a selection of Micro Tequila brands. Each brand is made in extremely small batches by family run distilleries. This affords consumers a wide-range of taste profiles. This platform is designed to coincide with the continued strong growth of the super-premium Tequila market, the growing popularity of tasting flights and bottle service, as well as the increased trend towards entertaining at home.
A Tasting Rack display for on-premise bars and restaurants is available and currently in the trade. The Tasting Rack display accommodates three TEQUILARACK™ brands to be sold as a tasting flight set. TEQUILARACK™’s innovative and interactive website, www.TequilaRack.com is integral to its goal of building and educating a community of Tequila Aficionados. Through the website, designed by FATHOM (www.fathom.net), TEQUILARACK™ hopes to connect with the ever-emerging subcultures of foodies who appreciate finer tastes and new ways to expand their love of gourmet spirits.
MORE ABOUT THE BROKERED BRANDS
Please visit the specialty websites, www.DiscoverTequila.com and www.DiscoverMezcal.com.
MORE ABOUT ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, display and an interactive web based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TEQUILARACK™ is the first trademarked platform. Additional branded tasting platforms will rollout in future years.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.
MORE ABOUT DIAMONDBACK WINE AND SPIRITS
Founded in 1997, Diamondback Wine & Spirits was originally focused on fine wine. Spirits & liquors were added in 1999, with beer to complete their line up in 2000.
As a small family owned company, their focus has always been on small production, hand crafted products. Many of their premium products are family owned, some going back 7 generations or more.
Their goal is to constantly pursue the finest of wine, spirits and beers to bring to the Arizona market.
They have a dedicated staff that provides restaurant and retail staff training as well as weekly public tastings to showcase their high end products. Training & tastings can be scheduled by contacting their sales department. Please visit their website at www.DiamondbackWS.com.
For more information on ITG or TEQUILARACK™ contact
Jane Luba at 703-589-2522 or by e-mail at Info@TequilaRack.com

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