Introducing Yohji Yamamoto by Ivo Milan

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 12, 2011 -- Yamamoto is the forerunner of a revolutionary, avant-garde way of making clothes, that puts the experimentation of geometries, cuts and asymmetrical stitches before the emphatic reproduction of the female body. He has been able to conceive and raise his work to pure aesthetic and artistic expression.

Considering his priority is the definition of his personal style and identity, rather than the other exponents of the so called “Japanese school” , he tends to be stable and recognisable through the evolution of his collections. The necessary elements of innovation and change are introduced in an intellectual course that constantly interprets and elaborates the suggestions offered by the reality into which he is plunged. The urban spaces of huge modern metropolis; a hyper-technological and urgent modernity; the powerful and deep-rooted Japanese traditions: these are the emotional and rational sources of Yamamoto’s poetics. The result is a style that might be defined as “abstract haute couture”, with a strictly conceptual relation between shape and creation, idea and work; with an extremely precise tailor’s cut.
His materials are incredible combinations resulting from the oldest and most secret Japanese techniques, magnificent wool gabardines or superb crêpes de Chine. Colours are always given a small space, knowingly sacrificed for the sake of formal complexity and audacious tailoring. Far beyond its original function, each garment acquires the solidity of a strong architecture to be worn, it becomes the structure of an interiority that is made external and public and that, for this reason, needs a large amount of understanding and awareness.

Last Yamamoto’s collection is available online, on the website www.ivomilan.it .
Ivo Milan is much more than a simple boutique for women’s clothing. The show room represents a unique gallery, where instead of being admired, the art work can be worn and taken in the flow of everyday life.

Fashion clothes     fashion shopping online     Ivo milan     online fashion store     Women s Clothing Shop     women s collection     Y3 Yamamoto     Yohji Yamamoto