Investor Relations and Social Media – Time to Stop Denying the Apparent

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) June 9, 2011 -- Today, networks where investors small and large can discuss companies, evaluate proposals, and band together for change exist all over the web. Stocktwits.com, affluence.org, wikinvest.com, and many others have very active users who share information and opinions about the companies they invest in, and it’s not always good news for companies. StockTwits and Wikinvest are aggregating data and building a robust network of traders who are anything but short on opinions.

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Investor Relations and Social Media – Time to Stop Denying the Apparent

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So what’s a company to do? Step one is monitoring the information being disseminated across social media networks. It is paramount for a publicly traded company to keep an eye on what the public is saying in order to track corporate reputation on the web. Misinformation must be addressed publicly immediately, or the news will likely be received by the masses as fact. Once the proper monitoring strategy is in place, a company can begin to engage with consumers and investors.

The use of Facebook Groups and Twitter profiles is a no brainer for an IR department. Real time release of public information should occur from the horse’s mouth, not an activist investor with a bone to pick. Once a company has shared information via social media, it can engage followers for feedback to better understand sentiment and prepare for problematic issues before they spiral out of control into proxy battles. The speed at which information travels over the web can cause spikes and dips in a company’s valuation, so controlling what spreads and monitoring the response are key for investor relations professionals.

It has been said that people will deny change until it is apparent. It was only a few years ago when people didn’t want to text message or have a Facebook profile; now texting and Facebook are apparent, and you’ll be hard pressed to find someone denying them. The same is the case with investor relations and social media. Although it can be a daunting and frightening task to bring a company’s IR efforts onto Twitter, Facebook, and the like, there’s simply no more denying the need. A company who refuses to accept what has become apparent risks serious trouble.

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eric rice     Investor Relations     los angeles     LWI     Social media     stock market