Is Argan Oil Really 'Liquid Gold' and Are Women Getting Rich From It?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 7, 2011 -- Golden, CO—July 7, 2011 – Tilvee Eco Ethical Skincare, the leader in natural luxury skin care products free of parabens, petroleum, and fragrances today announced that the sales and production of the pure oil of argan found in its coveted skin care product, positively impacts the lives of the native Berber women of South Morocco.

Due to the increased demand of argan oil, women-only cooperatives were formed to cultivate this centuries-old argan oil, also known as “Liquid Gold”, to conserve and secure the survival of the Argan tree while preserving the traditional harvesting and replanting methods used in this region. According to a German documentary produced for public TV, sales of the U.C.F.A. produced Argan oil in international markets directly benefits and boosts the socio-economic status and literacy rates of these women and their families.

Pure argan oil use has been documented since the 13th century as a food source, for cooking, a topical ointment, and for keeping hair shiny and supple in the dry desert climate. Argan oil is derived from nuts found within the fruit of argan trees using a manual and arduous cold-press method.

“Beauty truly can be liberating,” says Kristie McNamara, founder and president of the Colorado-based company. “As a mother and founder of a female-owned company, our goal is not only to offer an effective and pure skin care line, we’re happy to support these women, whom for the first time are making money independently from their husbands for their families,” adds McNamara.

For Skin: Tilvee Argan Vitality Oil is a specialty oil perfect for all skin types. It protects, nourishes, and conditions skin and helps balance sebum production, improve elasticity, and protect cell fluidity. Rich in antioxidants and EFA, it helps reduce the appearance of fine lines and wrinkles and promotes younger-looking skin. Because it is easily absorbed, it is excellent for dry and even oily and blemished skin. Apply to cleansed face and neck daily.

For Hair: Containing carotenes, essential fatty acids and vitamin E, Tilvee Argan Vitality Oil strengthens hair, restores and adds shine and luster. It easily penetrates into the hair follicles to strengthen the roots and increase circulation without feeling greasy. Massage a few drops into ends of hair before bedtime to mend split ends and condition hair.

Size: 1oz; Retail: $34.99

About Tilvee Eco Ethical Skincare

Tilvee Eco Ethical Skincare offers a full line of luxurious, nourishing, and always toxin-free skin care, outdoor, and hair care for women, kids, and babies. Tilvee products are formulated with 100% natural and sustainable ingredients sourced from fair trade cooperatives and packaged in sustainable packaging in our green R&D facility, where 100% of the electricity is offset with solar power. Tilvee also offers anti-aging facial treatments at Tilvee Spa on premise. Recipient of the Whole Foods “Premium Body Care” seal for product purity. Available nationwide at Whole Foods Market, Vitamin Cottage, and other natural stores. Products retail between $6.99 - $34.99. For product, press, to book an appointment, and more information, visit www.tilvee.com, www.facebook.com/tilvee, www.twitter.com/tilvee , or call 1-800-479-0758 today.

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Written By: Vanessa Nielsen / VforVisibility.com
Media Contact: Kristie McNamara / Tilvee.com
800.479.0758
kristie@tilvee.com

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