Is Facebook Advertising the Google Adwords Killer?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 11, 2010 -- It seems that facebook is having a big effect on marketing lately. Their introduction of ‘wildfire’ promotions and facebook advertising is catching the imagination of companies large and small as they wake up to the fact that Google adwords is not the be all and end all of new customer acquisition and targeted brand marketing.

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Is Facebook Advertising the Google Adwords Killer?

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Whether you believe the statistics or not about where people spend most of their time online, one thing is certain; Facebook adverts are usually more interactive and interesting than Google Adwords ads. Also, because Facebook is like a complete personal database of your interests and likes, the advertising can be super targeted.

Reports popped up this week that the UK’s largest online discount Ink Cartridge retailer ICS Direct is jumping onto the Facebook bandwagon in a bid to offer extra discounts on their already low prices to their existing customers and to entice new customers away from their competitors. ICS Direct Marketing Director, Nick Gonnella says “ Facebook is becoming a huge part of many people’s lives. In an age where consumers are sick and tired of being bombarded with irrelevant e-mails and banners, Facebook is a breath of fresh air. The great thing about having a facebook fan page is that you know your message is being seen by people who want to see it. It’s also alot harder to ignore a facebook status update than it is an email. Our message is simple.. We sell cheap ink cartridges and we want people to know about it. Facebook is the most effective and cheapest way to achieve that goal. ”

For a company like ICSDirect.co.uk, taking advantage of the facebook ‘like’ feature is a no brainer. Obtaining permission from fans to send out periodic offers and discounts is a marketers main goal and Facebook has created the platform to do this. One of ICS Direct’s customer’s John Jacovou, an avid internet user says “ The fact that a company as well known as ICS Direct is using facebook shows that it will one day overtake Google. I spend half my life on the internet and somehow getting messages from pages I am a facebook fan of just seem so much more unobtrusive than promotional emails and cluttersome Google Adsense ads.”

Who knows how google will attempt to muscle in on Facebook’s social media marketing reign but one thing is for sure.. For now it’s 1-0 Facebook!

To become an ICS Direct facebook fan visit http://www.facebook.com/ICSdirect

More information can be found online at http://www.ink-cartridge-shop.co.uk/

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