Is It Really That Easy Going Green

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 24, 2010 -- We all know that person who fashionably expresses concern for the destruction of our environment; and then they
drive off in their gas-guzzling SUV to their home that’s lit up like a Christmas tree, all while drinking from a coffee
cup made from non-recycled paper. Are they lying about caring? I’d like to believe most people would prefer to
be environmentally responsible; however, the fear of the associated costs paired with the confusion as to how to go
green is enough for many to hopelessly throw their hands up in the polluted air.

This is why it can be a challenge for alternative energy companies to convey the value of their services. As well as
the presupposed higher price tags, perplexing industry jargon serves as another challenge, as it only further
bewilders an already ambiguous industry. This classic case of too much data and not enough useful information is
scaring away potential customers.

Many Alt-e companies have proactively created an online presence to better communicate to potential customers,
but they are still lost in how to best deliver their message. The challenges these companies face in the sales process

is that the bar is constantly being raised when it comes to creative Internet solutions for attracting customers.
Here are four specialized strategies that alternative energy companies should consider when going online:

1. Creating a Local Presence
Alternative energy companies, such as solar providers, should have both a corporate web site, but also
unique web sites for each location where the company provides installations. This makes the company
more visible to search engines like Google, thus increasing their ranking when potential local customers
searches for them. ElementsGreen creates brand-compliant web sites, domain names and content

management solutions for each city or region where installations are made, and the sites can be updated
with attractive local content for local customers seeking services.

2. Engage your Customers
Because many potential alternative energy customers fear encountering intimidating jargon, they don’t
wish to speak with company representatives on the phone and would rather seek information online.
Successful online engagement occurs when information is presented in a way that is user-friendly,
digestible and relevant to the customer. Some effective web site tools to consider include online

calculators that offer a clear breakdown of associated costs and the resulting return on investment (How
will money spent translate into money saved?); photo galleries of the installation process (How will this
affect the appearance of my home?); and breaking industry news.

3. Customer Portal Software & Solutions
Leveraging social networking opportunities and fostering online relationships within the current client base should be a high priority for alternative energy companies.

More information can be found online at http://lamoremarketing.com

green marketing     jessica lamore     online marketing