Is Phone Book Directory Advertising For Local Businesses Being Replaced by the More Effective Mobile Dart Campaigns?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 1, 2010 -- Local businesses from A-Z are scrutinizing every dollar spent for advertising in this tight economy. The older bulk ad business model is giving way to more effective marketing approaches like mobile Dart Campaigns.

When we compare the older phone book ad model with the newer mobile Dart Campaign model we see many reasons a local business will more than likely choose the newer model over the older model if given a choice.

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Is Phone Book Directory Advertising For Local Businesses Being Replaced by the More Effective Mobile Dart Campaigns?

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Phone book ads are fixed for an average of 12 months until renewal of the book for another 12 months and so on. Also, a contract is mandatory for the 12 months of advertising.

Mobile Dart Campaigns may be updated every thirty days and more promotions may be added whenever a local business feels the need.

Phone book ads put businesses along side others that do the same thing they do, so getting “picked” from that crowd means you have to be more visible than others in your category, therefore you have to spend more buying larger ads that can’t be changed for 12 months.

Mobile Dart Campaigns are delivered directly to a businesses satisfied customer base, harnessing the power of word of mouth, peer2peer marketing as the promotion spreads virally amongst friends and family in the immediate community.

Phone book ads are dependent upon a user actually opening the book to find what they are in search of. Statistics show a vast decrease in phone book usage.

Mobile Dart Campaigns are state of the art high impact digital multimedia optimized for mobile2mobile sharing. This is new even to the mobile community where mobile usage is steadily growing.

Phone book ads are costing local businesses an average of $200 - $300 per month for each book in which that business displays ads.

Mobile Dart Campaigns cost less than an average phone book ad and deliver a lot more bang for the buck.

So, there you have it. A blow by blow visualized battle for a local business’s advertising dollars in the age of mobility. Yes, phone book ads have served the world well for many, many years. And while we don’t think phone book ads will disappear from a local business’s budget, we do project mobile Dart Campaigns will gain and deserve the lion’s share of those advertising dollars.

A local business may simply use the free or inexpensive listings in the phone book to help establish a bit of “credibility” with the public.

Eventually, the public will demand an end to the wasting of precious resources (our trees) just to keep a phone directory corporation’s stock price solid.

And eventually, those phone directory corporations will transition into business models that make sense for this era.

So, let’s hope companies like Dex One Corporation, Yellow Book USA and Supermedia amongst others in the phone directory industry continue their quests to find more efficient ways to gain local business’s advertising dollars - sooner than later.

More information can be found online at http://luvdarts.com

Dex One Corporation     SuperMedia     Yellow Book USA