Is The Economy Starting To Bloom?

EVERYTHING is coming up roses this Christmas, according to a leading online flower company.

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(Free-Press-Release.com) November 27, 2009 --Sales of festive floral gifts are soaring, which could be a sign that the economy is blossoming.

Peter Ahl, Managing Director of award-winning retailer Serenata Flowers, says: “Orders for our Christmas Flowers by Post are expected to increase by 30% this year suggesting that people have more disposable income than this time last year.

“We see it as a glimmer of hope that the UK is coming out of recession.”

Serenata’s online store has also seen a dramatic increase in early Christmas orders this year, which indicates that people are planning ahead more than in previous years.

Peter added: “We see evidence of a strong Christmas across the board and there is a lot of pre-planning, which seems to show that the recession has had a positive effect on people’s spending habits.

“People seem to be budgeting and organising their spending carefully rather than panic-buying presents at the last minute.”

More than half a million bouquets of Christmas flowers are expected to be sold in the UK this year and business is booming for online florists. Serenata’s statistics show that more than half of Christmas flower deliveries will be organised via the internet.

Its Christmas flowers UK delivery service is also popular with international shoppers who want to send floral gifts to friends and family in Britain. More British ex-pats than ever are buying from online florists, which Serenata says could be an indication of tighter travel budgets.

Peter said: “Sending flowers remains one of the best ways to show friends and family how much you love them, even if you can’t be with them.

“You really cannot go wrong with bouquets and the beauty of buying them from an online florist is that it is quick and easy and you can shop wherever you are in the world.”

London-based Serenata is an independent online flower delivery retailer, sending flowers across the capital and the rest of the UK six days a week. The online florist also has two sister sites specialising in online wine and chocolate delivery – SerenataWines.com and SerenataChocolates.com

More information can be found online at http://www.serenataflowers.com

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