“IT’S TIME FOR NON-PROFITS TO RETHINK THEIR BRANDS”

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 15, 2009 --

Having recently celebrated its 5th anniversary, Essex-based creative studio New Revolution now considers itself a specialist in design for non-profit organisations. Over the past 5-years it has accumulated a wealth of experience in combining graphic design and motion graphics to create striking and innovative solutions for various non-profit clients. It has worked with organisations such as LifeLine and Taitt Dance Academy in Essex, and on projects like the Urban Arts initiative – an education programme designed to get young people back into education through offering a range of non-traditional courses, including street dance and graffiti art.

At the recent International Fundraising Congress in the Netherlands it was predicted that the fundraising climate will become even more challenging, but owner James Ratnarajah believes that New Revolution can help third sector organisations to find their voice in these challenging times; “We’re really passionate about this sector and we fully appreciate that it’s not enough for a brand and marketing materials to just look ‘nice’ anymore. We also understand the non-profit marketplace well. We can help our clients stand out and make the very best of the limited opportunities that are out there.”

Today all businesses have to contend with not only a difficult economic climate, but also an increasingly discerning consumer. In the case of charities for example, donors expect more. They want to engage with a brand and to feel asthough they belong to a ‘brand community’. Successful brands today are not merely inanimate ‘things’ but are thriving entities. They have identities and personalities that allow customers to express themselves through their engagement with that brand. Because of this James strongly urges third sector organisations to re-visit their brand strategies, and to consider enlisting a specialist design agency like New Revolution in order to step-up their marketing efforts and stand out in a crowded marketplace. New Revolution itself has undergone a recent corporate re-brand, and is on the verge of launching a new website.

Hilary Taitt, of non-profit organisation Taitt Dance Academy, has worked with New Revolution on several occasions. One such project required New Revolution to design a brand and marketing materials for Blood Babies, Taitt Dance Academy’s first own theatre production, which was a great success. Hilary adds, “A great design company can see your vision through your own eyes and make that vision come to fruition. There are lots of design companies that are happy to take your remit and your money and churn-out rubbish. New Revolution is different”.

branding     charities     design     donations     fundraising     graphic design     non-profit