Janie Bryant, award winning costume designer for MAD MEN, to branch out in development of guest designer collaborations.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 18, 2009 -- New York – Matchbook Company will seek guest designer licensed programs in men’s and
women’s apparel, lingerie, swimwear, home, footwear and accessories that are
developed to reflect Janie’s modern interpretation of 60’s style. This follows the
recent launch of Brooks Brothers’ Mad Men Edition suit designed by Janie Bryant.

“I love fashion as it allows us each to express our creativity and I love capturing the essence of an era through costume design,” says Janie. “Now I am looking forward to bringing that retro style to today's wardrobes.”

Janie Bryant, best known for being the costume designer of Mad Men and
Deadwood, is an Emmy and Costume Designer's Guild award winner. Her work has
inspired designers Michael Kors, Prada, and Peter Som, and and she has been
featured in VOGUE, GQ, Harper's Bazaar, US Weekly, Variety, WWD, The Los
Angeles Times, The New York Times and on The TODAY Show, Oprah,
Entertainment Tonight and Good Morning America.

Kristi McCormick, principal in Matchbook Company, and Linda Kearns, consultant

and marketing director at Matchbook, will lead the Janie Bryant licensing program. “No one has the ability to interpret an era and bring that style to life like Janie Bryant,”
says Kristi McCormick. “Her award winning costume designs for Mad Men and
Deadwood speak for themselves. We are thrilled to be working with a person of her
talent, creativity and flair for fashion. She has a ready audience waiting for her
designs to hit the retail landscape.”

McCormick has represented and negotiated talent-based programs with retailers
including Joseph Abboud, Bloomingdale’s, Barneys, Perry Ellis, and Uniqlo. Kearns,

former Communications Director of INVISTA Apparel, crafted numerous creative marketing programs for LYCRA collaborating with celebrities, stylists and designers, including Jessica Simpson, Zac Posen, Philip Lim, Derek Lam, Stacy London, and Carson Kressley.


For inquiries, please contact Linda Kearns at 302-898-8553 or Linda@MatchbookCompany.com.


About Matchbook Company, LLC
Matchbook Company was established in 2009 as a consulting company on talent
buying and negotiations for major industry advertisers including John Frieda,
Jergens, B&G Foods, Uniqlo, Bloomingdale’s, Joseph Abboud, Barneys, Matrix, and
Avon. The company advises on talent categories and collaborations for public
relations and marketing based initiatives. The founder and president of Matchbook,

Kristi McCormick, has over 13 years of expertise in casting, talent management,
marketing, public relations and advertising.

60S     AMC     costume designer     entertainment     fashion     janie bryant     licensing     mad men     Retro Fashion     tv