Jeremiah Messer Joins Sentient Decision Science as Senior Analyst

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 13, 2010 -- Portsmouth, N.H., October 13, 2010 – Sentient Decision Science (www.sentientdecisionscience.com), a leading provider of behavioral insight and advanced market research methods, today announced that Jeremiah Messer has joined the company as Senior Analyst. In this post, Messer will design and oversee advanced data analysis on consumer behavior for Sentient’s clients in the consumer packaged goods, retail and financial services arenas.

According to Dr. Aaron Reid, Founder and Chief Behavioral Scientist, Sentient Decision Science, "As more clients realize that the future of market research is behavioral science, they chose Sentient because of our ability to help them uncover the true drivers of their customers’ behavior. Jeremiah possesses the unique trait set of creative thinking coupled with substantial depth of thought that is central to the success of our analyst team. Jeremiah’s creative analytics, problem solving and sophisticated web programming skills are critical to our clients as we work in step with them to provide the right research that leads to unrivalled business performance. He is a tremendous addition to the team.”

Messer brings over five years of market research experience to Sentient Decision Science. Immediately prior to joining Sentient, Messer worked as an analyst in the industry, completing hundreds of projects for small business and enterprise clients. Messer holds a B.A. from Middlebury College.

About Sentient Decision Science

Sentient Decision Science LLC is a leading provider of behavioral insight and advanced market research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.

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