Keirsey Research Survey Reveals iPad May Become Even More Popular with Future Buyers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 8, 2010 -- According to a recent survey completed by Keirsey Research from May 30 to June 2, 2010, the future looks bright for Apple with its newest must-have-gadget: the iPad. The research of more than 1,000 U.S. adults ages 18 years and older shows that Apple could sell as many as 7 million iPad units during the upcoming summer months with more than 25 percent of adults planning on purchasing an iPad in the near future. The Apple iPad hit the U.S. market by storm on April 3, 2010 with Apple recently announcing that sales have already topped 2 million units.

The Keirsey survey also revealed that the not-yet-released Android-based tablet could be the most viable competitor to the iPad; although it is more likely that this device will be a more direct competetitor of any Microsoft-based tablets among those surveyed who are not planning on making an iPad purchase.

Additionally, current e-book owners, including Kindle users show more enthusiasm about the iPad than the general population. More than 40 percent of Kindle owners planned to purchase an iPad. To date, nearly nine percent of Kindle users have already made a purchase.

Not surprisingly, current Apple iPhone users are the most likely to purchase an iPad, with more than half of all iPhone owners saying they are planning to buy the device or have already made the purchase. The Keirsey study also shows the most popular uses of the iPad include web surfing and email. Other highly-reported uses include eBooks, online video viewing and social networking. About one-third of the purchasers report using their iPad to play games and less than 10 percent of purchasers have completely given up using a more traditional PC.

Complete Keirsey Research iPad survey results are as follows:

Have Purchased iPad Planning to purchase iPad within 90 days, Planning to purchase iPad, (no defined time frame), Considering purchase of Android-based tablet
Total U.S. Adult population: * 2.4% 22.5% 5.1%
US Adults 18-34: * 1.0% 20.3% 5.3%
US Adults 35-54: * 3.2% 24.7% 5.1%
US Adults 55+: * 2.7% 21.5% 4.7%
Current Kindle owners: 8.9% 13% 29.2% 28.9%
Current iPhone owners: 9.3% 5.4% 39.6% 3.5%

Android Phone Owners: 5.1% 1.7% 22.4% 19.0%
(*)Apple has reported sales of 2 million units to date.

Most popular uses of the iPad
Web Surfing: 55.3%
Email: 54.6%
eBooks / Mags / Newspapers: 41.1%
Social Networking: 40.4%
Listening to Music: 39.7%
Watching Online Video: 36.9%
Playing Games: 36.9%
Online Shopping: 27.0%
3G Internet Access: 19.1%
Replace PC: 9.9%

About Keirsey

Keirsey has been a trusted name in public research surveys for more than 30 years. Since 1978, more than 40 million people have completed the 70-question Keirsey Temperament Sorter—a unique way to identify individuals through a variety of personality traits, including communication methods, actions, attitudes, values and talents that each individual possesses. The Temperament Sorter then groups individuals into one of four categories: Guardian, Artisan, Idealist and Rational.

Keirsey has used online survey techniques to research and build upon the Keirsey Temperament Theory – with more than 15 million online surveys completed since 1995. By using the unique InFlow™ methodology, Keirsey insures one-of-a-kind responses, high integrity and minimal turn-around time from all respondents.

Respondents are not paid or incented to complete any type of questionnaire, which may lead to data quality issues. Additionally, the InFlow high volume methodology is based on US Census data, with demographic samples divided by region, gender and age group. Custom demographic target samples can also be created for more narrowly targeted results.

Aside from standard demographic sorting, Keirsey can segment all results by the four Keirsey Temperament groups and by the four scales of the Keirsey Temperament Sorter: Extraversion/Introversion, Sensing/Intuiiting, Thinking/Feeling, and Judging/Perceiving.

For more information about Keirsey, the Keirsey Temperament Sorter and the InFlow survey methodology, visit our website at www.keirseyresearch.com, email Kip Parent (kparent@keirseyresearch.com) or call 1-650-353-4114.

More information can be found online at http://www.keirseyresearch.com

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