Kennesaw Engagement Ring Store TopStyle Diamonds Revamps Look

FOR IMMEDIATE RELEASE
Atlanta, Georgia, United States of America (Free-Press-Release.com) November 2, 2011 -- TopStyle Diamonds, a jewelry store chain the North Atlanta area, has recently revamped their Kennesaw location. Along with a facelift of their website and marketing strategy, and launching a new online division, they have decided to give their physical location a new look as well. The local Kennesaw store is known for their fair engagement and wedding ring prices, and is also a hub for gold buying in the area.

"The store hadn't been aesthetically upgraded in a while. We're doing all these revisions to our overall marketing strategy, and to be congruent with these changes, we decided that a new look was needed for our Kennesaw store as well. It does us no good to upgrade the rest of our marketing strategies and steer towards a more modern image if we can't replicate that same feeling once a customer enters our storefront", said Adam Rubin, Co-Owner and Founder.

The store boasts a more modern interior with new hardwood floors, more modern countertops and displays, and a minimalism theme. There are more changes in the near future for the store as well.

"We're continually expanding and keeping up with the competition. As a smaller, local jewelry store, it can be hard to compete with the larger corporate chains. With that in mind, we get creative with our marketing ideas and our positioning to show potential customers that we have something that sets us apart. Though it may seem small, changing the interior of our store will have a dramatic effect on the type of clientele we have come into the store, as well as our overall sales. Studies have shown that simply having a certain type of chair or a particular color scheme in your storefront can provoke a certain reaction from a person. We've put a lot of thought into our new look, and we're extremely proud of it", said Adam.

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