Kerala's kabani alternate tourism NGO appints Mumbai's PRJankari for digital media promotion

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(Free-Press-Release.com) March 7, 2010 -- Kerala-based community tourism group Kabani- the Other Direction ( Kabani) has appointed Mumbai based digital marketing start up PRJankari Digital Marketing Consultancy ( PRJankari) to handle its online promotion campaign. The non- profit alternate tourism organization is now headquartered at Waynad in Kozhikode (Calicut) region which is famous as a tourism place.

As part of understanding , PRJankari will develop tourism organization’s website www.kabani.org and its network website www.indiatourismwatch.org . In addition to , the digital media agency will train Kabani’s tourism activists in content management system(CMS) Joomla! to help them to be able to manage their websites on their own without any hekp from any technical person. In addition to this , the agency will also help the organization in blogging, social media and search engine optimization (SEO) . In the second week of January last, the agency’s founder and digital marketing & PR expert Loknath Swain had conducted its first round of orientation programme for Kabani’s activists in Kozikode in Kerla. Those had attended the programme includes Kabani’s activists Sumesh Mangalassery, Sajeer Abdul Rehman, Social Activists Ms Liji George, and German tourism writer and Kabani’s associates Ms Christina.
PRJankari, which serves the business and corporate with digital marketing service , has been promoting Joomla! to enable its clients to self-,manage web-contents with the help of content management system (CMS). According to the agency, more updating of website is possible when a site owner will be able to manage its own website itself without taking help from a web designer which is time-taking and reason for delay in content management. The agency is also promoting regular blogging practice in among client’s employees to bring a better online presence of the client.

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