Keshot Generates Real-Time Social Media Buzz At the Sonic the Hedgehog 20th Anniversary Celebration

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 5, 2011 --

June 8, 2011, LA – To mark a milestone anniversary, the video game character, Sonic the Hedgehog, celebrated 20 years of gaming fame in Los Angeles. During the event, Keshot Photo Booth launched its unique social media functionality, Twitter Direct. Now, event attendees will be able to generate Twitter conversations on their pages directly from the Keshot Photo Booth, along with a link to their pictures taken at the event. All users of Twitter Direct were invited to follow Sonic the Hedgehog tweets increasing the brand’s total number of Twitter followers and boosting brand awareness.

Sonic’s goal for the event was to generate a social media buzz around the event. Keshot Photo Booth capabilities provided a social media connection, linking Facebook to the event using the FanCapture function. This function seamlessly integrates into the event, providing users with a direct Facebook connection and an opportunity to become fans of Sonic the Hedgehog fan page. Fans at the event uploaded photos directly to Sonic’s Facebook fan page, and then an invitation is sent via email to find their photos inside the Sonic’s Facebook page, and tag their photos.

Keshot Photo Booths provided users the opportunity to send their photos by email, Facebook and Twitter, or all three. With this combination of social media networks, Sonic’s event bridged the live event with the social media world generating buzz and awareness among the users and their social media circle of friends.

“Brands are transitioning into the social media arena, seeking exciting new opportunities to generate conversations with customers. At Keshot, we are committed to offering social media solutions to connect brands with their prospects and customers. We selected the Sonic the Hedgehog event to launch the new and unique Twitter Direct social media functionality because of the excitement generated by this event,” said Juan Benavides, CEO of Keshot. “Fans are so engaged with this event, now they have an opportunity to extend their experience beyond the event with Twitter Direct and FanCapture.”

Additionally, Keshot photo booth provided the database of attendees e-mails collected at the event – a great lead generation opporunity. These photo booths offer event marketers and event planners turnkey solutions for any event with the highly customizable exterior, electronic postcard, graphic-user interface and online photo album. To learn more about Keshot marketing platform and the value it can deliver to any event, visit www.keshot.com or contact Scarlet Melgar at (213) 986-6667.

About Keshot

Keshot is an international corporation based in the United States and Spain. Keshot was founded by a unique combination of individuals from diverse educational and cultural backgrounds. Keshot is committed empower and enable people and companies to connect with each other, share their experiences and who they are, and reach beyond boundaries. We will deliver innovative, fun and entertaining marketing solutions to inspire companies to connect with their audience both online and offline. www.keshot.com

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