Kevin Milnes announces the January launch of the Real Nutrition Co, sports & active nutrition brand.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 10, 2011 -- The Real Nutrition Co was formed by a team of sports and nutrition industry experts who have all previously worked for large multinationals. The experience in sports, health and wellness nutrition markets married with unique relationships in product development and marketing should give the Real Nutrition Co a solid footing to enter the sports nutrition and functional food category.

The Real Nutrition Co team formed following many years of working in big company environments. The team realised they had the connections and resources to go it alone in the sports nutrition and functional food industry. A key advantage from this approach will be speed to market in these fast moving product categories. Kevin Milnes ceo of Real Nutrition Co said “After many years of working in the nutrition and sports industry it feels very rewarding to be in a position where to combine the best of all approaches to deliver a brand and products that deliver on every level .” he continued “To make this happen we have built unique relationships with key manufacturing and R&D partners teamed with the creation of a marketing agency collaboration – Real Media Co”.

The product portfolio on launch will focus on protein and recovery category products with energy and hydration products launching in the future. The protein category will feature unique all in one product solutions for a variety of body image & sports performance goals under the Muscle Shakes branding and general usage protein based powders, bars and ready to drinks with Real-PRO whey protein. Kevin Milnes said “Months of R&D time where invested in to achieve industry leading taste whilst maintain our high benchmarks for scientific credibility of the ingredient levels we have chosen, many brand usually sacrifice one or the other”. He added “On our powder based products we are taking the unique approach of only using single serve sachets versus the standard jar container for ultimate convenience and freshness.”

Real Nutrition Co products will be available from a variety of retail outlets including fitness centres/gyms, health stores and sports retailers through select distribution partners.

A preview of the launch protein based range can be viewed here: http://t.co/LoSKnXeg

For media information contact info@realmediaco.com
For trade information contact info@realnutritionco.com
Become a brand fan www.facebook.com/realnutritionco or follow @realnutritionco on Twitter.

bodybuilding     creatine     fittness     protein     Protein Shakes     sports nutrition     sports supplements     Whey protein