KiddyPlay, the on-line toy shop specializing in Educational toys goes live.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 24, 2012 -- Based in the UK, they specialize in creative toys, games, puzzles, jigsaws & activities from Melissa & Doug, Orchard Toys and other manufacturers that aid the learning, development and education of young children.

KiddyPlay was founded by Audrey Wyatt, originally a Childminder with a passion for giving children the best start in life by promoting learning and education through fun and play. KiddyPlay aim to provide toys, games and activities that meet the following criteria:

* Fun - so children enjoy themselves.

* Educational - by teaching children skills such as numeracy, colours, sorting, shapes, telling the time and role playing.
* Quality - products you know are durable and will last.
* Competitively Priced - so customers get the best value for money.

When interviewed, the founder of KiddyPlay stated "Every child from birth onwards deserves to have fun and be happy, and what better way to have fun than to learn at the same time. We pride ourselves on supplying toys and games that fulfill both criteria, as well as the very best in customer service.".

The KiddyPlay web site is very easy to use and navigate with products categorized not only by type, but age and price. Customers can be sure children will be happy whilst learning and developing life skills with these quality products supplied by KiddyPlay.

For more information visit http://www.kiddyplay.co.uk

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