Kids Clothing Company Makes Online Shopping Even Easier

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(Free-Press-Release.com) October 24, 2011 --

E-commerce is a thriving but competitive industry in the global marketplace of today. For every merchant out there specializing in a specific niche, there are likely dozens of others selling similar products. The biggest part of making your e-commerce store a success lies not in your product, but in your website and store layout. Customers are more likely to leave your site without making a purchase when your website is confusing or unprofessional, even if they like your product. First impressions go a long way in sealing the deal. Statistically speaking, customers tend to make purchases on sites that are user-friendly, easy to navigate and instill confidence in them as consumers. Some of the methods used by top internet retailers to instill a seamless shopping experience are; listing a return policy in plain sight, making the shipping options easy to understand, and integrating an easy to use shopping cart. One merchant that has seen success with these methods is UK based children’s retailer, Online Kids Clothes.

Online Kids Clothes was established by a mother of two in the UK. The store specializes in character clothing and accessories for children at an unbeatable price. The retailer recently saw a significant increase in sales after making some changes to its site and shopping cart. The new and improved site is easy to navigate and customers can purchase their favorite kids items with just the click of a button. Customers know exactly what they’re getting into before they purchase, as the shipping and return policy is clearly outlined. Adding to the retailer’s success was the integration of Google Checkout, a trusted and user friendly shopping cart. Once a customer is ready to place an order and their items are added to the shopping cart, Google Checkout offers customers two convenient options– Express Checkout or Registered User Checkout. If you wish to complete your purchase without signing up for a Google account, the Express Checkout is the perfect option. Simply follow the prompts, enter your name, billing information and payment information and voila – you’re done! Checkout for Registered Users is for users who already have a Google account. Some of their personal information is pre-populated into the checkout form to ensure for a speedy, accurate experience. And for those customers who do have questions during the shopping experience, the contact information for Online Kids Clothes is in plain sight so you can call and get your questions answered.

Creating a successful e-commerce store can be a challenging feat for store owners. The keys to success lie heavily in getting customers to make a purchase on their first visit to your site. Happy customers are more likely to return to your site once they’ve had a positive shopping experience. If more sites created a seamless shopping experience, like Online Kids Clothes, then more businesses would see success in the competitive world of e-commerce.