Knight in shining armour spends two days roaming London in attempt to win .com logo awareness competition

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 26, 2010 -- Saif Bonar, 31, from South London is submitting a last minute entry to the freelancer.com “Expose our logo” competition in an effort to win the $10,000 first prize! He has spent the week dreaming up a plan of action which included devising a fictional character, Sir Freelancerlot, whose mission was to raise awareness of the online freelancing website to wage slaves across the UK capital city.

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Knight in shining armour spends two days roaming London in attempt to win .com logo awareness competition

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His online activity included setting up a facebook group, which has almost 100 members and a Twitter account which has been updated throughout the campaign with regular Tweets. Sir Freelancerlot's (@ifreelancerlot) followers include Yoko Ono and Belinda Carlisle.

On Thursday 25 and Friday 26 February Sir Freelancerlot took to the streets of London, dressed head to toe in body armour and putting in an appearance at key sites and attractions across the capital. Despite the rain on Thursday he was well received by the public, bringing a smile to thousands of faces and acting as an additional tourist attraction, with dozens of tourists requesting photos with the micro-celebrity. En-route Freelancerlot debated the blue hummingbird logo of freelancer.com and discussed the virtues of online freelancing with those who were interested.

Throughout the two days of activity it is expected the logo was exposed to well over 75,000 people. Several hundred people were spotted taking photos with their own camera and more than 20 people specifically asked to have photos of them taken with Freelancerlot by a friend.

The competition winner will be announced on 12th March with the judging based on creativity, ingenuity and exposure achieved.

Photos of Freelancerlots antics can be found on the Facebook group page accessed here: http://www.whichlance.com

The Twitter page can be seen here: http://www.twitter.com/ifreelancerlot

More information can be found online at http://www.whichlance.com

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