Koochie to enlarge its set-up in India through Franchise India Solutions

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 17, 2010 --

Koochie play systems were launched in the year 2004 with an aim to provide outdoor playground equipment that would meet international standards in aesthetics, design and child safety. With more than 100 projects running successfully, Koochie is now looking for franchisees to expand its fun filled presence across the nation globe. It is geared up to develop its network in India by hiring the expert services of Franchise India Solutions (FIS). FIS is a part of Franchise India Group; Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

The Company was incorporated in 2003 in India with it’s headquarters at Bangalore and now has offices in Chennai, Mumbai, and Delhi . Koochie comes with a unique dream with its contribution to meet the standards of International Market in terms of quality, aesthetics, product life, design, planning & execution. The dream is about making playground systems fun and secure to offer a total solution of child safety, an aspect which has been ignored in Indian market to a large extent. Koochie has, right from the beginning, redefined the rules of the game and achieved a successful balance between safety, reliability, quality, aesthetics, design and excellence.

Koochie has targeted 32 locations which includes metros and state capitals, depending on geographies an independent partner has a capacity to acquire. The playground equipment solutions market is directly related to the residential construction industry market itself as this forms their biggest market segment apart from schools, clubs, resorts, public amenity spaces. In India, the importance of the housing sector can be judged by the estimate that for every Indian rupee invested in construction of houses, INR 0.78 is added to the GDP of the country. The urban population in India will grow by 85 million over the next 10 years, the second highest in the world. This will almost be equal to the combined change in urban population in Thailand, Malaysia, South Korea, Taiwan, Indonesia, Pakistan and Vietnam. This is bound to create demand for new cities and townships which in turn create a demand for amenities such as children’s play areas. Koochie bagged the prestigious project of supplying playground equipments for Dubai Summer Surprises 2008 at Modesh Fun City, Dubai. And to its credit, it was only brand selected by the Government of Dubai for this festival. To help them proliferate seamlessly to a pan-India presence, FIS has undertaken a complete franchisee marketing and recruitment project for Koochie.

Commenting upon the association, Mr. Gaurav Marya, President, Franchise India, said, “It gives us immense pleasure to be associated with Koochie. A brand with a new concept which touches the very heart of parenthood, Koochie is all set to make its presence felt all over India thereby providing the kids a place they would look forward to along with huge benefits all round. The business opportunity should have an increased viability due to the fact that parents would not stop at cost constraints when it comes to providing for their children. We believe that Koochie would be revolutionising the way we look at the playschoolground industry. Also, to make sure the model continues to prove itself to be a profitable business model FIS would help with the issues that arise during such expansions and also help avoid any challenge in their path to growth by pre-empting any situation that might arise through the huge experience it possesses. FIS would also ensure that the investors have a clear view of the market and its huge opportunities that lie in front of them so that there is a smooth transaction between the brand and its prospective franchisees.”

About Franchise India Solutions

Franchise India Solutions is endowed with the right medium to market your franchise namely - The Franchise world, Franchiseindia.com, FRO Show’s etc. FIS is proficient in tailor-made services as per each client’s business requirement. FIS also gives the option to choose and design the client’s own bouquet of services from our composite offerings. Hence, FIS gives its client the risk free and the most profitable solutions to all the problems thus avoiding recurring and exorbitant costs. With scientifically developed mechanisms and an individualistic approach, FIS gives unique solutions and a better yield to all our clients. In short, FIS aims to achieve faster and cost-efficient results.

About Franchise India

Franchise India has been Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. Through media, advisory and exhibitions they have consulted with several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more. With its strategically formed divisions, Franchise India has created its own niche as the pioneer of franchise industry and a small business authority.

For more details log on Franchise India at http://news.franchiseindia.com/

For further information please contact:
Ms. Payal Gupta- PR & Corporate Communication Strategist @ 9811390248, gpayal@franchiseindia.net

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