Kotulas.com is solving problems one drink at a time

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 25, 2009 -- TORONTO, Nov. 18, 2009 - Starting this week online retailer Kotulas.com, the Internetʼs one
stop shop for outdoors gifts and guys gadgets, will launch a new video channel and online
advertising campaign called “Problem Solved.”

Kotulas.com partnered with YouTube funnyman Billy Reid and comedic production house
Ready, Set, Panic of Toronto to develop and execute “Problem Solved,” which shows the world
you can have fun with its products while promoting them at the same time. “Problem Solved” is

a very simple message we all have, at one time or another, come across a problem in life. In the case of the first spot the problem is a nosey neighbor who judges your alcohol consumption.

“When we weʼre initially approached, Kotulaʼs marketing team was really open to anything so
long as it was fun, original and from the mind of the creative force,” said Charles Ketchabaw,
creative partner of Ready, Set, Panic. “The process itself was seamless and really enjoyable,
and theyʼre bold decision to bring in Billy Reid as creative lead was perfect given their strong online market presence and fun approach to business.”

People will be able to find the video for their enormous beer and wine glasses at

Kotulas.com/ProblemSolved or on their YouTube channel at YouTube.com/Kotulas.

About Kotulaʼs
Kotulaʼs is best known for being “The Guys with the Goods.” Its online store - Kotulas.com -
combined with its glossy print catalog provides thousands of options for those looking for

something out of the ordinary. Kotulaʼs has traveled all over the world looking for unique and useful products at unbelievable prices that make your life easier and more fun. As a division of Northern Tool + Equipment, a supplier of high quality tools and equipment for nearly 30 years, it has the enviable position of being able to source thousands of items unavailable to other companies. Check out Kotulas.com for all the latest and coolest goods for guys.

About Ready, Set, Panic
Ready, Set Panicʼs core area of expertise is deeply rooted in character creation and content
production. The RSP team has developed and executed projects for CBC, The Second City,
National Lampoon, Jack Daniels, Heavy.com, Kotulas.com and Coors Light. They work with
some of the most talented writers, directors and actors available in the online, television and radio space.

Charles Ketchabaw
READY SET PANIC
charles@readysetpanic.com
416.895.7825