La Mesa RV Center Earns 2010 Circle of Excellence Award from Winnebago Industries, Inc.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 23, 2010 -- San Diego, CA – July 23, 2010 - La Mesa RV Centers with dealerships in San Diego, California, Tucson and Mesa, Arizona has been recognized as a 2010 Circle of Excellence winner by Winnebago Industries, Inc. To be honored as a Circle of Excellence dealer, La Mesa RV excelled in customer satisfaction.

Winnebago Industries established the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction. This year, 109 dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers’ sales and service experience with the dealer.

“Winnebago Industries is pleased to recognize 109 outstanding dealers with this year’s Circle of Excellence award,” said Winnebago Industries Vice President of Sales and Marketing Roger Martin. “Dealerships earning this award have proven their commitment to providing customers with a total RV experience – knowledgeable sales personnel, qualified service technicians and quality warranty and after-market service support. For RVers, that attention to detail and care is important and is key to establishing the highest levels of customer satisfaction.”

Circle of Excellence scoring is determined by rating dealers in four categories:

• A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home;
• A Customer Satisfaction Study which surveys customers six months after their purchase;
• A Sales and Marketing Assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training, Dealer Days and the Winnebago Itasca Travelers Club (WIT); and

• A Service Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care.

Dealerships earning the coveted Circle of Excellence status received an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer and Winnebago Industries.

La Mesa RV Center in San Diego, Tucson and Mesa all carry the Winnebago® and Itasca® lines of motor homes from Winnebago Industries.

Winnebago Industries, Inc. is a leading U.S. manufacturer of motor homes, self contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. The Company builds quality motor homes under the Winnebago®, Itasca® and ERA™ brand names with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines.

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