Landing page optimization: Tips to improve actionability

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 8, 2010 -- The competition on Internet is getting tougher day by day. To make a place in today’s Internet market, professionals are opting for fastest way to increase their sales, by optimizing their landing pages and conversion rates. Landing page optimization it is guaranteed to deliver ROI and increased revenue.

It is not that easy and simple to optimize a landing page. However, by following the necessary optimization tips, a web page can provide more conversions at the same advertising cost, therefore a better ROI.

Some of the most important testing elements that one must consider when optimizing a landing page are headlines, call to actions, graphics and copy.

Headlines

Keeping the headings simple makes a lot of difference. A headline must be clear, concise, and easy to retain as it is a key to hold your visitors. This is because a landing page has approximately five (or less) seconds to grab the attention of your visitors before they close the page or click back to check your competitors. Therefore, a captivating headline acts as a major difference between a successful page and an average page.

Headlines should clearly state the purpose of a page and should incite the visitors to take action (read more, click on a button), but what’s also important is that headlines should match the offer on your site. Never state something in a headline and not keep the promise.

Copy (page content)

Page content is the second most important point to be considered. The visitors pay attention on it, especially when they have successfully read the headlines. Importantly, more effective content on page will keep the visitor to stay for longer time.

Sometimes a short page will do the work; sometimes a longer copy is necessary to persuade customers. The best you can do is to do an A/B or multivariate test on short versus long copy and check the conversion rate. Identify the winner and then start tweaking it with multivariate testing (various headlines and other elements).

A good page copy will persuade people to take action, which is clicking on Call To Action buttons

Graphics (look and feel)

As the old saying goes “a picture is worth a thousand words“. Therefore, the overall image of your landing page plays a vital role in grabbing the people’s attention. A professional look and feel of the landing page design can significantly increase its effectiveness.

Nowadays, people tend to judge a company by their websites and partially they are right: quality design doesn’t come cheap and no one is looking to do business with a cheap company. According to the latest research, a professional design will increase the probability of a visitor interacting with the page.
Robert Smith is author of Roigeeks.For more information about landing page optimization, conversion rate optimization visit http://www.roigeeks.com

conversion rate     landing page design     landing page optimization     services