Landmark Group to retail Being Human clothing for Mandhana Industries.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 25, 2012 -- Mandhana Industries Limited, the exclusive global licensee for Salman Khan owned Apparel brand ‘Being Human’, has entered into a commercial pact with the Dubai based retail giants Landmark group to retail ‘Being Human’ clothing products in Landmark group’s multi-branded outlets, Splash and ICONIC in Middle East countries namely UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar. The clothing line will be available in these stores from mid-April onwards, immediately after the launch of the brand in India.

Manish Mandhana, Managing Director, Mandhana Industries said, “It is our endeavor to promote the brand ‘Being Human’, in countries where Salman Khan is known and loved. The Middle East is our very first international destination and we are extremely pleased to partner with Splash & ICONIC as they not only have the required muscle in terms of stores and presence in GCC countries but will also portray the brand in a distinct manner. The ‘Being Human’ line is designed to offer comfort, quality and style while supporting an endeavor of good cause.”

Speaking on bringing ‘Being Human’ to the region, Raza Beig, CEO, Splash & ICONIC, said, “We are proud to announce the launch of ‘Being Human’ across all Splash & ICONIC stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause. Affordable yet making a definite style statement like all Splash clothing, the ‘Being Human’ wardrobe will give Splash customers across the GCC a chance to contribute to the ‘Being Human Foundation’, which supports the twin cause of education and healthcare.”

The line-up will offer various options in t-shirts for men and women carrying the signature Being Human tagline. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the offering from the brand.

Images Fashion Bureau
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