Launch of Jewelers Ethics Association

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 16, 2009 -- Jewelers Ethics Association Benefits Both Industry and Consumers

Marysville, WA (September 15, 2009) -- Recent events regarding non-disclosure of gemstone treatments have eroded consumer confidence in the jewelry and gemstone industry. The Jewelers Ethics Association (JEA) is a new organization formed to promote and support ethical business practices within the trade by providing information, education and mediation for consumers and the industry. Membership is open to all members of the trade, as well as consumers, at http://www.jewelersethicsassociation.com.

"Over the past few years a widening gap has formed between consumers and the trade regarding information and knowledge," explains JEA President Lisa Brooks-Pike. "No medium such as a consumer reporting organization exists for our industry, and there is very little enforcement of the FTC guidelines. We hope to help bridge this gap".

JEA industry members must agree to do business in accordance with the JEA's strict Code of Ethics. They will receive frequent updates regarding the latest advancements in treatments and synthetics, as well as educational tips to help train their employees. Consumer members will have access to the latest gem and jewelry news and information,as well as a list of JEA member jewelers in their area and online where they can shop with confidence, and dispute resolution, if necessary.

For more information, or to schedule an interview with Lisa Brooks-Pike, Please call Sherman Pike at 360-652-0805 or email at sherman@jewelersethicsassociation.com.