Launcher Apps: Bridging the Gap Between Native Mobile Application and Mobile Web Browser

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) January 6, 2011 -- The war between the mobile browser and the mobile application is intense. Both sides are currently gaining leverage from different sources of strength - downloads and smartphone sales for mobile apps and the increasing trend of movement from the device to the cloud for the mobile browser.

Mobilemo Inc., a mobile marketing solutions company, is addressing the gap between the mobile application and the mobile browser with the launcher app - a mobile application that leads users to the mobile site. This mobile marketing tool provides a richer user experience and an updated source of information about the business and the brand. With this technology, benefits of both the mobile browser and the mobile app are utilized for more effective marketing.

To learn more about the Launcher app, you may download the white paper from www.mobilemo.com.

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