Leading Singapore SEO Consultant Becomes Google Certified Partner

Singapore's leading SEO and AdWords Consultant, Larry Lim, obtains Google Certified Partner status through associate company Locus-T Online.

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Leading Singapore SEO Consultant Becomes Google Certified Partner

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(Free-Press-Release.com) October 13, 2010 --Singapore's leading Search Engine Marketing specialist Larry Lim, through associate company Locus-T Online Pte Ltd, has been accorded the AdWords Certified Partner status by Google. To become a Google Certified Partner in the Google AdWords Certification Program, a company must have managed an AdWords campaign with an ad spend of at least US$10,000 over 90 days. The company must also have one or more Individually Qualified employee - defined as having passed both the Fundamental and Advanced exams.

Locus-T provides Google AdWords campaign services starting from S$250 a month. The service includes keyword analysis to determine the best keywords to bid for, the drafting of high-converting ad text and optimization for both the campaign settings and landing pages.

Said Larry Lim, "I have been providing AdWords campaign management services to corporate clients in Singapore since 2005 and the certification is just an official recognition of our expertise. What's more valuable are the personal training and support provided by the Google team in Singapore to our AdWords specialists based in our Kuala Lumpur office."

"We have AdWords clients like NYSE-listed PGi and Malaysian WiMAX operator P1, who are very happy with what we've done with their campaigns and have stuck with us for years! Our clients' CTRs and conversion rates can go as high as 15%, which are way beyond industry averages", he continued.

Apart from Google AdWords campaigns, Larry Lim has also been providing SEO services to clients like media giant Singapore Press Holdings, mobile operator M1, global PR agency Edelman, and Singapore online shopping mall Jipaban - started by the same people behind Nuffnang, Asia's biggest blog advertising network.

SEO, which stands for Search Engine Optimization, is the process of optimizing one's website content for better relevance and building links to increase its trust factor, so that the website ranks higher in the search engine results pages. The increased rankings will drive more organic traffic to the website, i.e. visitors who already have an interest by virtue of keyword-targeting, and hence, convert better than any other online marketing methods.

"More and more clients are implementing SEO campaigns because the AdWords cost-per-click (CPCs) have been slowly creeping up and may not provide the desireable ROI like it used to. This is especially true for very competitive niches like property, finance and health, which can have CPCs of up to S$6 per click", explained Larry Lim.

"SEO is not very difficult if you have a good strategy and we have achieved many number 1 rankings for our clients on google.com.sg, including for generic keywords like property and jobs". Such keywords receive tens of thousands of searches every month and the top ranking website gets about 40% of the traffic, so it's really a no-brainer for companies to implement SEO for their websites", he quipped.

One of the bigger companies that have recently begun looking at SEO is Singapore property consultant, Knight Frank. A hundred year-old multi-national with more than 200 offices worldwide, Knight Frank provides real estate valuation, and property marketing and management services.

"Real estate is one of the hottest industries in Asia, and especially so in Singapore where the average prices of private housing has soared more than 35% in the first half of 2010 alone. Condominiums costing in excess of S$1 million can be snapped up in a day and even subsidized HDB flats meant for locals can cost as high as S$500,000, forcing the government to implement cooling measures for the third time this year in August. Hence, property companies of all types are fighting for a slice of this lucrative pie before the sector runs out of steam", commented Larry.

Apart from Knight Frank Singapore, the company has also engaged the SEO Consultant to optimize the 13 Knight Frank web properties in 12 other countries in Asia Pacific.

More information can be found online at http://www.larrylim.net

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