LEADING WOMENS SPORTING APPAREL RETAILER SUPPORTS WEIGHT-LOSS RESOLUTIONS

FOR IMMEDIATE RELEASE
Hillsboro, Oregon, United States of America (Free-Press-Release.com) January 12, 2012 -- HILLSBORO, Ore. – While more than half of Americans make New Year’s resolutions only eight-percent of resolutions will actually be achieved, according to the University of Scranton Journal of Clinical Psychology. In 2012 the number one New Year’s resolution is to lose weight. In support of fitness-related New Year’s resolutions specialty female athletic apparel, equipment and accessories retailer, Aries Apparel, has launched the Winners Circle program.

When resolving to lose weight the mantra “dress for success” is key; wearing clothes that feel good boosts body image. The Aries Apparel Winners Circle program invites women of all shapes and sizes to participate in a clothing exchange program, helping women feel great throughout their weight loss journeys.

“We’ve observed something interesting with our customers. Rather than shopping before beginning their new fitness programs women are coming in to shop after they’ve reached their weight-loss goals,” said Diana Marsden, Aries Apparel owner. “Usually this means women are working out in old, ill-fitting workout clothes and generally feel like they don’t deserve new, nice-fitting workout clothes until after they’ve reached their goals. Women deserve to feel great throughout their weight-loss journey.”

At any time during 2012, women are invited to visit Aries Apparel to register for the Winners Circle program and receive a $20 gift card toward the purchase of new workout apparel. Upon registration Aries Apparel will record participant’s current clothing sizes; as a participant loses inches old, baggy workout clothes can be exchanged in the store for new workout clothes at 40 percent off.

Locally owned and operated, Aries Apparel is located at 1890 NW 188th Avenue in Hillsboro near Tanasbourne; more Winners Circle program details are available online at www.ariesapparel.com and in the store.

About Aries Apparel

Founded in 2008, Aries Apparel offers sport-specific athletic apparel, footwear, equipment and accessories for passionate, confident, and dynamic female athletes of all ages and skill levels. Aries Apparel is committed to serving female athletes and providing a premium consumer experience. A strong partner in the community, Aries sponsors many local female athletic clubs, leagues, school organizations and women's organizations. Visit Aries Apparel online at http://www.ariesapparel.com.

Aries Apparel     Diana Marsden     Oregon athletic apparel     weight-loss