Learn the Basics of Building Marketing Databases

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 3, 2009 -- Learn the Basics of Building Marketing Databases

* Bozell will offer a half day seminar on building a marketing database on August 18 in Kansas City, Mo. at Hyatt Regency Crown Center.

* The database marketing seminar is the third in a series of three seminars to introduce some of the most relevant issues in marketing and branding today. In addition to database marketing, seminar topics have included social media and search engine marketing.

* The three Sausage Factory Seminars, Social Media, Maximizing Search Engine Visibility and Building Marketing Databases began on March 3, 2009 and will continue until October 8, 2009.

* The Sausage Factory Seminars will travel to four cities: Kansas City, Omaha, Des Moines and Denver.

* This database marketing seminar will consist of three breakout presentations: Smart Targeting for Successful Marketing Programs, Building a Marketing Database, and Using Advanced Analytics to get Meaningful Insights from Databases and Data Sources

* To learn more or to register, visit the seminar series online at www.sausagefactoryseminars.com.

* The cost per person is $159 per seminar; seating is limited so please register by Monday, August 10.

* Free admission for members of the press and bloggers. Please contact us for discount code.

“If you are like most companies, you probably have a wealth of data in various places around your organization. Maybe you even have a plethora of reports you review routinely. But is all of it really providing the intelligence you need for decision making? Or are you drowning in a sea of data in a desert of insight?” said Kim Mickelsen, Bozell owner and managing principal.

About Sausage Factory Seminars

Using a series of three seminars, the Sausage Factory introduces you to the new way of marketing. The Sausage Factory Seminar Series is brought to you by Bozell, a full service marketing and communications agency with offices in Omaha, NE and Kansas City, MO. When it comes to strategy and messaging mix, it used to be like making a nice, simple soup. But the industry is changing and now you have to throw everything into a bowl, grind it together and make sausage. Each session of the series will teach you some of the most relevant issues in marketing and branding today.

Analytics     August 18     database marketing     direct     direct marketing     Hyatt     Kansas City