Legal Marketing Association Southeastern Chapter (LMASE) Presents the Final of Three 2011 Mini-Conferences in Atlanta, Georgia on November 4

FOR IMMEDIATE RELEASE
Atlanta, Georgia, United States of America (Free-Press-Release.com) October 17, 2011 -- The Legal Marketing Association’s Southeastern Chapter (LMASE) is pleased to announce the final of three annual mini-conferences, to be held in Atlanta, Ga. on Nov. 4, 2011. LMASE designed these one-day mini-conferences as a place for the greatest minds in legal marketing to share the latest news and trends. The conference is geared towards legal marketers, law firm administrators, attorneys and other professional services marketers. The final mini-conference will be held at Bryan Cave LLP. To register for this mini-conference, please visit www.lmasemini-conference.org.

“We have many great speakers lined up who will be discussing topics of use to attorneys and administrators responsible for marketing and business development in their practice or firm.” says Tom Helm, 2011 LMASE Mini-Conference Chair and the Marketing Director at the law firm of Rogers Towers P.A. based in Jacksonville, Fla.

Agenda

The conference will be divided into four main sessions, with breaks in between so that attendees can discuss the topics further.

8 - 9 a.m. – Registration and breakfast.

9 - 9:15 a.m. – Welcome.

9:15 - 10:15 a.m. – Session 1: Unpacking and Mapping Your Career Business Plan. Jennifer Johnson, Founder of J. Johnson Executive Search, and Kelly Hoey, Business Network Strategist, will lead this highly interactive session. Participants will be asked to answer questions in order to help them “unpack” their current knowledge, skills and contacts. The questions will include 1. Who you are right now, 2. Who you know right now, and 3. Where you may want to go and identifying gaps to find success.

10:15 - 10:45 a.m. – Networking Break: Job Title Affinity Groups. This session will be an opportunity to talk to peers, discuss specific duties and how to manage the daily tasks required by the legal marketing professional.

10:45 - 11 a.m. – Break.

11 a.m. - 12 p.m. – Session 2: Developing Content Marketing to Drive Business Development. Tom Matte of The Matte Pad Blog and Max Advertising is the speaker for this session and he will discuss how you can become a rock star in promoting your business through content marketing.

12 - 1:30 p.m. – Lunch Panel: Strategic Marketing and Business Development Case Studies. Clinton Gary, Director of Marketing of Arnall Golden Gregory LLP, will moderate this panel discussion. Catherine Ruberti, Director of Marketing & Client Services at Troutman Sanders; Jim McGrew, Client Relations Executive at Ogletree, Deakins, Nash, Smoak & Stewart, P.C.; and Julie Amos, Director of Business Development at Greenberg Traurig, LLP, will share case studies and tips on how they helped their firms create a strategic marketing and business development plan, implemented the plan, and how they measured the success of the plan.

1:30 - 1:45 p.m. – Break.

1:45 - 2:45 p.m. – Session 3: Changing CMO/CBDO Competencies. Simmons "Pat" Patrick, Jr., Managing Director at Waverly Partners will lead this session. “Pat” will speak from his unique point of view, which is one of a former practicing attorney, strategic HR consultant and now executive search consultant. This program will discuss the game-changing competencies that law firms should desire in their CMOs/CBDOs (and the persons seeking such roles).

2:45 - 3:15 p.m. - Networking Break: Job Responsibility Affinity Groups. This session will be an opportunity to spend time with your peers to discuss specific duties and how you manage the tasks required by the legal marketing professional, including marketing technology, business development, branding/identity and public relations.

3:15 - 4:15 p.m. – Session 4: Conceiving and Raising Professional Service Brands. This educational workshop, led by Joe Walsh of Greenfield Belser, discusses how marketers can create new brands or be stewards of existing ones. Participants will learn through case study demonstration and discussion. The session also examines why many brands created by firms and their marketing teams go astray post launch.

4:15 - 4:30 p.m. – Wrap-up. Tom Helm, 2011 Mini-Conference Chair and Director of Marketing & Business Development at Rogers Towers, P.A., will wrap-up the event-filled day.

4:30 - 6 p.m. - Networking Reception at TAP. Join us at the reception to relax, eat and talk about all of the day’s festivities.

ABOUT THE LEGAL MARKETING ASSOCIATION SOUTHEASTERN CHAPTER

The Legal Marketing Association (www.legalmarketing.org) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The LMASE Southeastern Chapter serves members in 10 states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas. Learn more about The Legal Marketing Association Southeastern Chapter online at www.legalmarketing.org/Chapters/SOUTHEASTERN.

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