Legend of VII --- Ageless Mythology

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New YORK ,New Jersey, Connecticut, New York, United States of America (Free-Press-Release.com) May 29, 2011 --

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Legend of VII --- Ageless Mythology

“Keep the secrect of the real age.”Since two centuries ago, the work team of VII has been busy with this only matter and owe to their excellent job, VII has stirred a vogue of customized skin care all over the world, especially among those of upper social status. From Cindi Leive (chief editor of “Glamour”) to Cate Blanchett，no one is not completely won over by VII and amazed at its magic effect. “There never been lack of surprises from VII.” Angelina Julie once said. So it is. Whoever applies the product of VII will surely be caught the heart and can hardly move to other products. VII is as old as two centuries years old, and has grown up and become a Queen in skin care field. The growth of VII is famous as a marvellous legend.

Born :

VII was parented in the dermatology family Victor in 18th century. The creator Byrne Victor was born in a small town of Austria and followed his father and learned dermatology as a child. Suffered from genetic skin diseases, Byrne experimented many times on himself in various ways to solve the skin problem, but failed and made his skin worse. After twenty years’ research, when he was 35 years old, he sucessfully developed a “secret recipe” which not only cured his skin diseases but also made his skin as soft and smooth as a new born baby. Suddenly, the “secret recipe”--- the ageless mythology, had been well known throughout Europe and had been a most wanted thing of celebrities and nobles.

Personal Dermatologist for the Queen :

In 1800, Byrne welcomed a special guest, the King of Austria, Francis II of House of Habsburg. Under requirement of the King, the “secret recipe” was brought to the Queen Josephine ( wife of Napoléon). After trial of the “secret recipe”, Queen Josephine found herself even more beautiful and younger than her own daughter. Amazed at the effect, Josephine called in Byrne and asked him to make a vow in front of the Old Testament that he would not make the “secret recipe” public to the world in hundred years. Then in the following years, Byrne became the personal dermatologist of the Queen and also built a laboratory name after him for the development of skin care products for the Queen. This is also the first case of customized skin care service in history.

Customized skin care in Europe:

Under the promise with the Queen, Family Victor kept the “secret recipe” and never made it public. Until in 1872, after many times of negotiations with Family Rothschild, the Victors joined the Rothschild Hospital and set up an exclusive skin file for every customer for convenience. To protect the privacy, all the hand-made files were made in special symbols which were only known by certain specialist. From then on, this kind of customized skin care service had been hugely popular among those prestigious ladies in Europe.

VII Identity Club in NY:

During the World War II, to avoid the disaster of the war, the family moved to the USA. In 1942, one of Byrne’s offspring named the brand “VII”, and established the first luxury club for customized skincare in New York. And members of UCGA (the United States Golf Association ) and U.S. Women's Open Golf became the first ones to join the club. Thanks to its excellent service, the club was soon accepted and well known among celebrities in sports, political and business circles.

Since 1948, VII Identity club, as a top customized skin care club in the world, has leaded a fashion storm in the upper-class circles in the USA. The club is mainly made up of members from royal family, important government official, and business elites. Jacqueline Kennedy, the first lady of America, was very proud of being one among them. It sets up a “zero-mistake” management system of skin file and the files can only be opened by an exclusive cryptographer. All rooms are sound-proof to protect the privacy. Being provided a personal bank depositary account which has a history of 200 years, all can enjoy a Queen level service for a life tenure. Joining the club has been a hot topic but also a hardest task. You should be recommended by at least two existing members (eg: two Jewish members) and a stricker rules for ones who work in entertainment circles. To avoid the outside harassment, VII rarely contacts with the media. This makes many love and hate. Oprah Winfrey failed to join the club after many attempts.

Golden age and Bright Future:

Now VII has met its golden age. Ever since the new Byrne laboratory was built in 1958, making full use of its skin files and the ingredients list (which should be calculated by a hundred million), VII has developed many top skin care products. Although only a minority of products are non-customized , VII has enjoyed a great popularity all over the world. Never the best but the better. VII is trying hard to provide a better service on every details for the customers. Recently, VII unveiled an improved version of VII O2M™ OXYGEN EYE MASK. Improved the ingredients to uptake Oxygen, this improved version does a better job in erasing wrinkles and dark circles than the original one. And a special post card in the box makes it a best present for the one you love most. A welcomed news for VII fans. Marry VII, you have found a best lover for your skin for a life tenure.

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