Leicester Square.com launches as a UK Lifestyle and Entertainment Media Network

United Kingdom of Great Britain & N. Ireland -- Free-Press-Release.com-- Dec 2, 2010 -- LeicesterSquare.com (LSQ), a new UK Lifestyle and Entertainment Platform, helps connect visitors to London and the United Kingdom with Vendor or User recommended places and things to do in the capital, called "Spots" in real-time.

London is considered one of the most dynamic cosmopolitan world cities with a significant international draw card of visitors to the capital for tourism, business, education and pleasure. The 2012 London Olympics a huge media and sporting event, is set to attract millions of global visitors to the United Kingdom, who will be looking for things to do after and in between the games. Against this most exciting backdrop, LeicesterSquare.com launches it's unique web 3.0 Social Media Advertising utility for the United Kingdom.

The exciting start-up "Leicester Square" successfully iterated online user behavior over the last 5 months in beta and has now completed the first phase of its media development. The site cleverly combines concise Social Media Ads (micro-blogging), with cool Broadcasting Content Videos, Billboard Image Displays, Brand Video Advertising and standard IAB Banner units. Video Broadcasting and Video Advertising has become the next big thing over the Internet, as brands and all kinds of businesses transition from TV and Print to captivate audiences on the internet.

Leicester Square's mission is to provide a highly targeted media channel for UK merchants and vendors, who want to utilize video and micro-blogging to market products and services, build brand awareness and exploit the inherent viral nature that social media advertising provides.

Tourists and Londoners can now enjoy instant social media ads of places to go e.g. dining, clubs, bars etc., or things to do such as art, sights, shopping etc., as vendors update what is happening now at their spots on Leicester Square. Micro-blogging on Leicester Square is quite different to Twitter, as it offers a more targeted media solution for organizations to reach Londoners & UK tourists with money to spend in the capital.

As users peruse social media ads on Leicester Square, they also enjoy long form broadcast videos of 1 to 10 minutes, short form video ads of 15 to 30 seconds and billboard visual ads, all dynamically served through Leicester Square's media player. Broadcast videos are generally UK lifestyle, entertainment, education, leisure, theatrical arts, retail, dining, hospitality and tourism. Users can also re-tweet social media ads to Twitter pages, or share social ads with their friends on Facebook and several other social networking sites.

Leicester Square provides visitors with quick real time micro ads, that are directly clickable to the vendor's website. Vendors can post unlimited ads for a modest monthly price, to attract new business for the long term. Simultaneously, vendors can strategically run affordable video campaigns over the network, to engage with consumers cost effectively by comparison to TV or Cable.

LSQ is currently offering an introductory Christmas Advertising Sale for vendors who want to run a 30 day video broadcast or billboard display campaign. All creatives are seamlessly rotated run of site, alongside social media contextual ads for users to digest and share.

Going forward, the company has plans to roll out other UK regions, such as LeicesterSquare Bristol, LeicesterSquare Manchester, LeicesterSquare Edinburgh and so on before London 2012 Olympics. Figuring out where to go, where to dine, shop or what to do on impulse in big cities such as London can be very daunting for visitors. Leicester Square's media platform aims to make finding and sharing cool spots across UK cities much easier and fun for anyone. The company also plans to launch it's own virtual currency entitled "London Pounds" under a subsidiary site LondonPounds.com. The idea is to allow a vendor and consumer loyalty exchange programme over the Leicester Square network in the near future.

"We are evolving a unique business model with clear monetization metrics and easily brandable worldwide,” said Robert Haastrup-Timmi founder. Our goal is to take LeicesterSquare.com as a brand into the global tourism market place, by simply exporting exciting UK lifestyle, culture, tourism and entertainment in real time. The United Kingdom and London in particular has an amazing "WOW" factor in the minds of international tourists, even before they arrive here for business or pleasure, say's Robert. Americans have successfully branded several of their online startups such as twitter, facebook, groupon and even foursquare... so why not Leicester Square! It's an exciting challenge to have.

Something Funtertainment happens in London every second...make it happen at your spot! Visit LeicesterSquare.com today and start a Social Media campaign for your Business or Organization.

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New Media Brands Ltd
Barbara Hayles
0203 371 8226
http://www.leicestersquare.com