LENNAR ENTERS ATLANTA MARKET

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 25, 2010 -- Atlanta, Ga. – Lennar, one of the nation’s leading homebuilders, is pleased to announce its continuing expansion in the Southeast Region with entry into the Atlanta market. The homebuilder’s Southeast Region currently operates communities in Florida, South Carolina, North Carolina, Maryland, Pennsylvania and Virginia. Georgia will become the 17th state Lennar builds homes in nationwide.

“Atlanta is one of the largest cities in the Southeast and one of America’s fastest growing cities. We have been interested in entering this market for some time,” said Sam Sparks, President of Lennar’s Southeast Region. “Our Company has been able to capitalize on well positioned land ideal for community development and we believe this is the right time to establish a very strong brand presence in this market.”

Atlanta is known as a popular key business and transportation hub. In 2009, Fortune Magazine ranked the city 4th in its list of cities with five or more Fortune 500 headquartered companies stating the city currently had nine.

Homebuilding industry veteran and well known Atlantan Todd Jones joins Lennar as the Division President for the city. Jones has more than a decade of experience in the homebuilding industry with the majority of his time spent in the Atlanta market. Jones comes to Lennar from Centex Homes where he served as the Atlanta Division President. Prior to Centex Homes, Jones held various positions at Ryland Homes ranging from Division President to Land Manager.

“We strongly feel that Todd is the right person to introduce our home product and brand philosophy into this market and we are excited to have him join our team,” said Sparks. “Todd is an exceptional leader and we are honored to benefit from his expertise, keen insights and vast knowledge of the homebuilding industry in the Atlanta area.”

Lennar brings its popular “Everything You Want. Everything You Need.” philosophy to the city. The homebuilder is known for conducting research with thousands of prospective homebuyers regarding what features and upgrades they want most in their new homes and simply including them as standard at no additional cost.

Lennar is one of the nation’s leading homebuilders with more than 55 years of experience building homes and communities all across the country. Lennar offers a variety of homes to meet any prospective homebuyer’s unique homeownership needs.

For more information and for a complete list of Lennar Communities visit Lennar.com.

About Lennar Corporation

Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations. The Company builds affordable, move-up and retirement homes primarily under the Lennar brand name. Lennar's Financial Services segment provides primarily mortgage financing, title insurance and closing services for both buyers of the Company's homes and others.

Contact:
Marshall Ames
Vice President, Lennar Corporation
1.800.741.4663
Marshall.Ames@lennar.com

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