Liquidware Labs Continues Strong EMEA Expansion by Signing New Distribution Agreement with ALTIMATE Group

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 10, 2012 --

CHICAGO, IL – February 8, 2012 – Liquidware Labs, the leader in desktop transformation solutions, announced that it has signed an agreement with European distributor ALTIMATE. The ALTIMATE Group is a leading European distributor of value-added enterprise IT solutions representing €257m in global sales annually. ALTIMATE operates in eight countries including Belgium, France, Luxembourg, the Netherlands, Portugal, Spain, UK and Ireland, and has a network of more than 2,500 value-added resellers, integrators and ISV partners. Originally established in 1994 under the name of DISTRILOGIE, ALTIMATE belongs to the financial holding company DCC (more info on: http://www.dcc.ie).

"We are convinced that the Liquidware Labs suite of proven solutions will enable ALTIMATE’s virtualization resellers to take their customers through a complete methodology of assessment, design, migration and validation for all desktop transformation projects,” said Sven Woestyn, Virtualization Business Developer at ALTIMATE BENELUX. “This portfolio of solutions will help our partners shorten project cycles and lower the total cost of ownership for each desktop, thus providing new opportunities for our partners to take on more projects and offer more value to their customers.”

The agreement focuses on in-depth training for new and existing ALTIMATE VARs in virtual desktop project methodology to promote Liquidware Labs solutions expertise. With demand for desktop virtualization growing significantly worldwide, more of ALTIMATE’s VARs can step up to become trusted advisors for their customers.

With the Liquidware Labs desktop virtualization solutions suite, ALTIMATE expands its portfolio of cost-competitive desktop virtualization products in the key areas of assessment, design, migration and validation while Liquidware Labs benefits from ALTIMATE strong relationships with VARs who are established in key regions in Europe.

"We are very pleased to be working with such a recognized partner as ALTIMATE," said Scott Bennett, Sales Director for the UK, Benelux and southern Europe. "We all recognize the vast potential of the desktop virtualization market, especially in Europe, and by working closely together, we can support more opportunities for our VARs as well as ensure that customers are being well served and supported.“

The methodology Liquidware Labs has pioneered is a powerful one for VARs who can smoothly take their customers through key phases of a desktop transformation project, launch them into production, and support them through subsequent growth with optimization and cost-control expertise.

ales Director     altimate     Desktop virtualization     Liquidware Lab     Scott Bennett     solutions