Livewell receives 4 out of 5 stars, called “a must have” – The iPhone App Review

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Montgomery, Alabama, United States of America (Free-Press-Release.com) September 8, 2011 --

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Livewell receives 4 out of 5 stars, called “a must have” – The iPhone App Review

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http://www.initiumfive.com

Montgomery, AL, September 8, 2011. InitiumFive, LLC’s first venture into the world of iPhone apps, Livewell – The Ultimate Fishing Journal, has been featured in the September/October issue of Bassmaster Magazine, and now has received a glowing review from The iPhone App Review. This iPhone app is a fusion of technology and outdoors. Livewell, at its core, is an easy to use fish weight calculator that uses industry standard formulas for weight estimation. The intuitive features allow users to not only estimate the weight of most North American freshwater sport fish but also create a personalized fishing journal storing GPS coordinates, location information, photos, species information and the date of each catch. Livewell is also an educational tool containing specific "how to" guides for differentiating between species featuring color-coded location maps. Fishing enthusiasts, from the beginner to the pro angler, will find Livewell to be the perfect companion for every trip or tournament.

Quotes from The iPhone App Review:

“…provides a quick, convenient, and snappy way to journal your fishing conquests while in the field. Its robust feature set, simple interface, and superb cataloging capabilities make it a killer addition to your tackle box”.

“…Livewell is easily worth the $1.99 it costs in the App Store. This is a must-have for any iDevice fisherman, and will compliment a good day angling to the umpteenth degree”.

“Thankfully, Livewell looks fantastic on the iPhone’s Retina display. The app features a lot of bright reds and blues, making it easy to spot, especially when out by the water”.

InitiumFive, LLC was launched in 2010 to bring an elemental change to the app world. Initium (in-it-tee-um) is Latin for “beginning” or “origin” and five represents the number of founding members. InitiumFive’s fundamental principles were born over 12 years ago when three of the managing partners met and began developing strong relationships. Through many adventures, challenges and tests, the have learned to think outside the box as well as to depend on each other. Their vision is to revolutionize the way consumers use, interact, view and even think about their mobile devices. Understanding that this comes from a balance of technology and everyday life, leading them to create innovative applications that take advantage of the robust functionality built into each device. InitiumFive, LLC represents each partner’s unique view allowing his or her talent and skills to define the Element of Innovation!

InitiumFive, LLC's Chief Administrative Officer stated:
"The mobile device market is in its infancy, specifically application development. Livewell represents the present, a true transitional application from old to new, with the release of iOS 5 later this year, InitiumFive, LLC is poised to be a leader in this newly emerging software market." – P Newman, CAO

More information can be found online at http://www.initiumfive.com

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