LMC Marketing wonders how long we will have to wait before advertisers can take control of one more of our senses in our living rooms?

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(Free-Press-Release.com) August 24, 2011 -- Researchers at the Samsung Advanced Institute of Technology in Korea and at the University of California have been looking at the technology for two years now, and have come up with a design that really could result in smell-o-vision. LMC Marketing imagines a world where our TVs pump out odors to heighten our experience.

Our noses are so sensitive that many companies have been using our sense of smell to get us to reach into our wallets for years. When you walk past a Subway, the smell of their sandwiches is conveniently pumped onto the highstreet and in supermarkets the smell of freshly baked bread or at Christmas time mince pies wafts through the aisles. It is amazing how smelling a certain scent can actually take you back years, make you think of an old memory or an old flame. LMC Marketing wonder how much smell-o-vision will enrich our television watching with smells of gasoline during a car chase, freshly cut grass during a football match or when your favourite actor asks his co-star “do you smell that?” you as the viewer will be able to say “yes!” and feel like you are in the scene with him or will advertisers take advantage of us?

According to the paper entitled “An X-Y Addressable Matrix Odor-Releasing System Using an On-Off Switchable Device” by Hyunsu Kim, Kunbae Noh, Calvin J. Gardner, Dr. Seong Deok Kong, and Prof. Dr. Sungho Jin in the international edition of the online journal, Angewandte Chemie they have established that it is possible to have 10,000 smells come out of your TV by using a "compact device" that would attach to the back of a screen. The scents are created by using a water solvent stored in a compartment made from a non-toxic, non-flammable silicone elastomer which reacts as heat and pressure builds in the compartment and a little compressed hole opens, releasing the smell.
LMC Marketing think that although it would be very convenient during perfume commercials to be able to sample the scent then and there, would we be able to stay seated when the smell of a freshly ground Starbucks coffee presented itself, or even more likely would the Bisto, Lloyd Grossman ads change our minds as to what we ate for dinner every night? Could we turn it off when the cat food ads come on?