Local Solo-E Certified Expert Offers Tips to Business Owners to Take Advantage of Cyber Monday

FOR IMMEDIATE RELEASE
Nashville, Tennessee, United States of America (Free-Press-Release.com) October 4, 2011 -- Nashville, TN - October 4, 2011 Thousands of business owners are gearing up for the biggest online shopping day of the year, Cyber Monday. Held on the first Monday after the Thanksgiving holiday in the US, the total amount of sales was $887 million in 2009 and will soon reach more than $1 billion in sales. According to one Solo-E.com Certified Expert, there’s a lot more to capturing those sales than just putting up a website.

“Just having a presence online isn’t enough,” says Painter, a online professional who focuses on cost effective marketing for very small business owners. “You need to reach the audience so they know you have what they need.”

Founded in 2005, Painter‘s business, The Confident Marketer, helps small, service-based business owners to get more customers by turning their websites into an automated marketing system. Painter is one of 50 solo professionals who are certified by Solo-E.com.

“Solo-E.com certified business experts, including Sue, have been working virtually for years to help other solo business owners succeed,” says Terri Zwierzynski, CEO and founder of Solo-E.com. “They understand how to make businesses a success online.”

Together, Zwierzynski and Painter offer the following tips to create a profitable Cyber Monday experience:
1. Have a plan. Painter says, “Planning ahead as much as you can about what you’d like to offer as a special for Cyber Monday and how you will market it allows you to make more profits. If you are using a special to bring people to your website, make sure you have a follow-up suggested purchase ready to go.”
2. Reach out to your prospects in advance. “By telling your customers in advance you are planning something special for Cyber Monday, you will create anticipation,” explains Zwierzynski.

3. Send out a press release online. “By posting a press release online which includes your coupon codes, you can directly reach your prospects who are searching online already,” Zwierzynski says.
4. Leverage the power of social media sites. “Using social media can create a viral effect, with people sharing your coupon codes,” says Painter.
5. Keep it going. “Studies are showing it’s not just Cyber Monday anymore, but a whole Cyber Holiday Season, so don’t stop because the day is over,” explains Painter.

About Solo-E.com

Solo-E.com, is one of the leading online resource centers for solo entrepreneurs and self-employed professionals. It exists to promote the practice of solo professionals, and provides education and growth opportunities for subscribers. In addition, it offers marketing opportunities and assistance for entrepreneurs, coaches and consultants. For more information, visit http://www.solo-e.com.

boosting internet sales     cyber monday     marketing for online business     small business marketing tips     Sue Painter