Loyalty Management Programs developed by Reward Port to woo passengers

FOR IMMEDIATE RELEASE
Mumbai, Maharashtra, India, Republic of (Free-Press-Release.com) January 10, 2012 -- Rewardport India has developed a programme for Hyderabad through which travel agents across 20 towns and cities encircling Hyderabad are connected, chief marketing officer Girish khare said.

“We have built a software system where the details such as PNR (passenger name record), name of the passenger and date of travel are captured as the passenger transits through Hyderabad airport, “Khare said, “immediately , certain points would be accrued to the particular travel agent.”

The programme has three layers- a web based interface with travel agents, followed by a complete set of specially packaged privilege that can be availed by using a loyalty card, and the reward points that can be redeemed for products and services, including restaurants, spas, children’s products, etc.

“We are planning to offer some incentives to passengers in the second phase. We are also talking to Delhi airport for a similar product, mainly for passengers, “Khare said.
About 150 agents have registered for the loyalty point programme.

At least 67% of sales is done through travel agents and so it is essential to incentivize them said Sasha Sebastain, associate general manager destination marketing, at Hyderabad airport.

This is a video of a brief interview witht Mr. Girish Khare of Reward Port at the Franchise India Event: http://video.franchiseindia.com/Girish-Khare---Franchise-India-2011/Qg5PE_Oie_k/
Loyalty points have been long associated with volume of purchases in retail segment and the customer response to various schemes has been mixed. The connect, however, is now being extended to many other areas such as business to business relationship and even in human resource management as a tool of employee motivation.

“Perhaps the most exciting new opportunity of this decade is rise in importance of the motivated’ employee, channel partner and loyal customer which has led to the emergence of a brand new industry….Rewards, Recognition and Loyalty management,” said Khare this has emerged as a Rs. 20,000 crore enterprise encompassing corporate gifting, incentive travel and FMCG promotions, Khare added.

A Specialist's Domain

The importance of such programs in manifest in the time and thought companies invest in them. Mr. Khare says the rewards and recognition business is estimated at Rs. 10,000 crore and the loyalty and promotion business at Rs. 13,000 crore. And the business didn’t to badly at all during the slowdown, even though advertising suffered. Khare says it’s because “rewards and loyalty programs work for a product/service that has already been bought while advertising waits for results after the payment has been made.”

Please visit http://www.rewardport.in for more information.
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