Más Vale Prevenir – An Ounce of Prevention, HPV Fotonovela for Latino Parents Receives Two Awards.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 22, 2012 -- The Fotonovela Production Company is pleased to announce that the print and web-fotonovela, “Más vale prevenir – An Ounce of Prevention…” produced for the California Department of Public Health - has received two prestigious health communication awards. The first is a health literacy award from Health Literacy Innovations and the second is a health communications award from The National Public Health Information Coalition.

Fotonovelas, stories told with dialogue and photos, have been popular in Mexico and other parts of Latin America, as well as in Africa and the United States since the 1940's. In the past 25 years, fotonovelas have been used in the U.S. as an entertainment education medium to reach out to Latinos and other multicultural audiences. Since many Spanish speakers have trouble accessing health information because of poorly translated and culturally inappropriate translations, fotonovelas are ideal health literacy tools. Because fotonovelas take complex information and make it easier to understand through role modeling and conversation, they work well in any language.

Ana Consuelo Matiella, the CEO of the Fotonovela Production Company (FPC) is one of the first health educators in the country to use fotonovelas as health education tools.

Recognizing the popularity and effectiveness of fotonovelas among Latinos, California Public Health contracted with the FPC to produce the fotonovela on HPV prevention. The primary target audience is Latino parents; the primary message is “have your children vaccinated against HPV.” HPV is the virus that causes genital warts in men and genital warts and most cervical cancers in women and the vaccine is most effective when given at a young age.

The Fotonovela Production Company (FPC) is the most experienced fotonovela producer in the United States. In business for over 25 years, the FPC helps health organizations reach their audiences by developing entertaining, easy-to-read, and multicultural educational materials, in print and on the web.
To view the web version of the HPV fotonovela, “Más vale prevenir – An Ounce of Prevention…” log on to www.youtube.com/watch?v=td86xzjhKVY .

For more information, visit www.fotonovelacompany.com or call 505-466-8817.

cervical cancer     Fotonovelas     health education     Health Literacy     HPV vaccines     Latinas and HPV     Latino health     Spanish materials