Majestic MRSS launches Perception Analyzer services across 3 countries

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 25, 2010 -- Following its launch of Eye tracking services across the region, Majestic MRSS today announced the launch of Perception Analyzer services in 3 of its key markets viz. India, Thailand and UAE.

The Perception Analyzer system which was most recently used in the US presidential elections has been a trusted and a proven marketing research methodology for decades.

The technology’s ability to provide moment to moment feedback on any form of visual and aural communication is of particular salience in geographies where illiteracy is a significant problem. Also in Asia and the Middle East wherein ‘Green’ initiatives are rare, this research tool eliminates Paper interviews while enabling large scale sampling in a matter of hours.

Commenting on the launch, Mr. Raj Sharma, Co-Founder & President of Majestic MRSS said “Aside from the routine applications of the technology, I see this being a game changer in the areas of Pharmaceuticals, Rural Research and Entertainment. The technology provides a great way for Pharmaceutical companies to get feedback from their customers (i.e. doctors) on their detailing and e-detailing initiatives. In geographies with large urban/rural divides such as Thailand it allows for survey sampling on a scale heretofore impractical. For Bollywood which is a billion dollar industry it takes the current methods of testing to the next level and sets a new benchmark for feature film testing. This allows the industry to move from using soft measures for forecasting feature film success to hard scientific formula based approach “

Dr. Hassan Abdallah of Majestic Market Research, GCC adds: We think that the market research industry in the Gulf is now ready to welcome such technological innovations and we are sure that we will get a lot of requests for these services’

About Majestic Market Research Support Services (MMRSS): Since its inception as a Full Service Market Research Firm, Majestic MRSS has been conducting research and surveys in different countries. MMRSS is Asia’s largest Independent Full Service Market Research Firm with full services offices across 10 countries. Majestic has always been at the forefront of technology and has been an emerging force in Asia and the Middle East in the last decade. Majestic MRSS also has Eyetracking, Video-streaming, Emotional Measurement, SMS Research tools. For more details visit www.mmrss.com

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