Making Personalization Real: Delivering the Right Message to the Right Audience

FOR IMMEDIATE RELEASE
McLean, Virginia, United States of America (Free-Press-Release.com) February 10, 2012 -- If you’re focused on engaging your customers and capitalizing on best practices to improve your Web presence, than look beyond content strategy!

On Wednesday, February 15, at 1 p.m. ET Siteworx will host an information-packed discussion with our very own VP of Business Development Beau Brewer and VP of Marketing Patricia Mejia. During this live Web presentation, Brewer and Mejia will address some of the best practice approaches to Web personalization for increasing pull-through and conversions. They’ll discuss ways to improve customer experiences and ultimately achieve measurable ROI for your business.

Registration is complimentary, and limited to the first 100 participants. To attend, register here.

Attendees will learn:

- A variety of technical and operational approaches to Web personalization currently in use.
- How Web personalization initiatives fit into the overall marketing mix for firms in 2012
- An approach to capturing the ROI of Web personalization initiatives leveraging case-based analysis of leading commercial and not-for-profit organizations


About the Speakers:

Beau Brewer, Vice President of Business Development, Siteworx

Beau Brewer is the VP of Business Development Siteworx, where he oversees the organizational relationship with various software partners. This wide-ranging area of responsibility gives Beau insight into trends, shifts, and points of difference across many complementary software categories, including WCM, enterprise search, online analytics, eCommerce, and social media. By working with established software companies as well as tracking cutting-edge new innovators, Beau enables Siteworx’ delivery teams and clients with relevant and timeline insight to make the best forward-looking technology decisions.

Patricia Mejia, Vice President of Marketing, Siteworx

Patricia Mejia has more than 15 years of experience helping public, private and not-for-profit organizations improve the quality, consistency and clarity of their marketing and communications. Patricia is passionate about all topics related to interactive marketing (social media, search engine optimization, mobile, etc.), as well as the more technical components of marketing and sales, such as marketing automation and CRM. At Siteworx, Patricia is responsible for marketing, public relations, lead generation, inside sales and analyst relations.

complimentary     customer experience     engagement     free webinar     Marketing     personalization     ROI     web