Mantyhose Blog Seeks to Explain Emerging Men's Legwear Trend

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 26, 2010 -- After discovering the therapeutic benefits of support hosiery at his doctor's suggestion, Steve Newman (then in his late 30s) reacted like most men in his situation. He wore them under his trousers, since they relieved the chronic achiness to which he had become so accustomed, but he told no one about it. How would friends and colleagues react to such information? Would it harm his reputation? Better to play it safe than find out the hard way.

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Mantyhose Blog Seeks to Explain Emerging Men's Legwear Trend

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http://www.activskin.com

Now, 10 years later, he has not only lost that fear of 'what others may think', he is the host of a popular blog, called "The Nylon Gene" (www.nylongene.com) that is drawing as many as 4,500 new visitors a month. The blog's objective is to, "change hearts and minds, from pantyhose to mantyhose...", and includes links to past news articles, videos, and thought-provoking discussions of all aspects of this emerging trend.

For example, the article, "Ladies Does Your Guy Wear Pantyhose?--Maybe He Should" addresses the initial concerns wives and girlfriends may have when their significant other starts wearing hosiery, and seeks to calm misconceptions that could arise. Others trace the history of male legwear--which is much longer than that of women's hosiery, by the way--or, explore the many occupations that negatively impact leg circulation, among many other topics of discussion. Visitors can also find photos depicting regular guys in typical everyday settings, while wearing sheer or opaque hosiery while going about daily activities.

The Nylon Gene was launched in March 2009, and has been viewed by 50,000 unique visitors since then, with 156,400 page views. More than 37,000 have made return visits and are part of the regular readership that averages between 5,200 and 8,200 per month. Many leave glowing comments to the posted articles, praising the even-handed treatment given to the issue of men wearing what had once been considered exclusively a female garment.

Mr. Newman was convinced that such a widespread--but unacknowledged--trend lacked only a vocal spokesman to raise it to the next level of public awareness. With thousands of men across the country buying legwear from ActivSkin, or the growing number who offer a line of male hosiery (and those still wearing the women's brands), there is little doubt of the existence of a small but definitive customer base. Yet potential new wearers aren't persuaded by anonymous testimonials, nor logical arguments alone, and celebrity endorsements are difficult to justify from a cost/benefit standpoint.

With The Nylon Gene, Steve stepped into the breach by becoming somewhat of a celebrity himself in the effort to promote legwear as a masculine garment with specific utilitarian benefits that regular guys could learn to embrace if only they gave it a chance. He has made TV and radio appearances to spread the word that legwear is as well suited to men as to women. He's lent his name to the cause, and the message seems to be taking hold.

More information can be found online at http://www.activskin.com

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